The essays in this collection, many originally presented at a 2008 colloquium on Celtic Cosmology and the Power of Words, aim to examine the worldviews held by the Celtic peoples, particularly the Gaelic (Irish and Scottish) perspectives. Texts and inscriptions, some of them pre-Christian, in Celtic languages and in Celtic Latin provide the sources for the worldviews under study. This area of research is also linked to that of the power of words, which refers to human belief in powerful speech (...) acts. Naming and story-telling processes convey knowledge of the cosmos; this knowledge is connected to the landscape and its roads, rivers, mountains and hills. Cosmology is a description of the order and structure of the world as perceived by human beings, and its study is a study of layers – in the earth, in the language and in the tales. (shrink)

Philosophers who discuss the emotions have usually treated amusement as a non-emotional mental state. Two prominent philosophers making this claim are Henri Bergson and John Morreall, who maintain that amusement is too abstract and intellectual to qualify as an emotion. Here, the merit of this claim is assessed. Through recent work in neuroanatomy there is reason to doubt the legitimacy of dichotomies that separate emotion and the intellect. Findings suggest that the neuroanatomical structure of amusement is similar (...) to other commonly recognized emotion states. On the basis of these it is argued that amusement should be considered an emotion. (shrink)

Context: The idea for this article sprang from a desire to revive a conversation with the late Ernst von Glasersfeld on the heuristic function - and epistemological status - of forms of ideations that resist linguistic or empirical scrutiny. A close look into the uses of humor seemed a thread worth pursuing, albeit tenuous, to further explore some of the controversies surrounding the evocative power of the imaginal and other oblique forms of knowing characteristic of creative individuals. Problem: People generally (...) respond to humor, i.e., they are inclined to smile at things they find funny. People like to crack jokes, make puns, and, starting at age two, human infants engage in pretense or fantasy play. Research on creativity, on the other hand, has mostly scorned the trickster within. Cognitivists in particular are quick to relegate wit, whimsy, and even playfulness to the ranks of artful or poetic frivolities. Method: We use the emblems of the craftsman, the trickster, and the poet to highlight some of the oblique ways of knowing by which creative thinkers bring forth new insights. Each epitomizes dimensions intrinsic to the art of “possibilizing.” Taken together, they help us better understand what it means to be playful beyond curious, rigorous beyond reasonable, and why this should matter, even to constructivists! Results: The musings characteristic of creative individuals speak to intelligent beings’ ability to use glitches intentionally or serendipitously as a means to open up possibilities; to hold on to a thought before spelling it out; and to resist treating words or images as conventional and arbitrary signs regardless of their evocative power. To fall into nominalism, Bachelard insisted, is a poet’s nightmare! Implications: Psyche is image, said Jung, and when we feel alive we rely on the imaginal to guide our reason. Note that image is not here to be understood as a picture in the head or a photographic snapshot of the world. The imaginal does not represent, it brings forth what we understand beyond words. It does not lock us into a single mode. Instead, it is a call to be mindful, in Ellen Langer’s sense: in the present, mentally alert, and on the outlook for our psyche’s own surprising wisdom (sagacity. Constructivist content: Debates on the heuristic function and epistemological status of oblique ways of knowing have long occupied constructivist scholars. I can only guess whether my uses of Jung’s imaginal or Bachelard’s anti-nominalism would have amused or exasperated Ernst! I do know that, on occasion, Ernst the connoisseur, bricoleur, and translator allowed the rationalist-within to include the poet’s power to evoke as a legitimate form of rationality. He himself has written about oblique knowing as legit! (shrink)

May Amusement Serve as a Social Courage Engine? According to Fredrickson's "Broaden-and-Built Theory of Positive Emotions" positive emotions have different effects in social life and are based on different mechanisms than negative emotions do. Moreover positive emotions vary among themselves - there are quality differences between them and they shall not be treated only as a single positive mood. Three simple studies presented here and inspired by the Fredrickson's theory demonstrate that amusement, in comparison to neutral condition as (...) well as to another positive emotion, may serve as a social courage engine. Amused participants were more courageous in the radio as well as in the TV interview and declared more courage in case of meeting new hypothetical person. (shrink)

Some evolutionary psychologists claim that humans are good at creating superstimuli, and that many pleasure technologies are detrimental to our reproductive fitness. Most of the evolutionary psychological literature makes use of some version of Lorenz and Tinbergen’s largely embryonic conceptual framework to make sense of supernormal stimulation and bias exploitation in humans. However, the early ethological concept “superstimulus” was intimately connected to other erstwhile core ethological notions, such as the innate releasing mechanism, sign stimuli and the fixed action pattern, notions (...) that nowadays have, for the most part, been discarded by ethologists. The purpose of this paper is twofold. First, we will reconnect the discussion of superstimuli in humans with more recent theoretical ethological literature on stimulus selection and supernormal stimulation. This will allow for a reconceptualisation of evolutionary psychology’s formulation of (supernormal) stimulus selection in terms of domain-specificity and modularity. Second, we will argue that bias exploitation in a cultural species differs substantially from bias exploitation in non-cultural animals. We will explore several of those differences, and explicate why they put important constraints on the use of the superstimulus concept in the evolutionary social sciences. (shrink)

I argue that genuine moral flaws never enhance amusement, but they sometimes detract.I argue against comic immoralism--the position that moral flaws can make attempts at humor more amusing.Two common errors have made immoralism look attractive.First, immoralists have confused outrageous content with genuine moral flaws.Second, immoralists have failed to see that it is not sufficient to show that a morally flawed joke is amusing; they need to show that a joke can be more amusing because of the fact that it (...) is morally flawed.I argue that the immoralist lacks a plausible account of how this could be the case.I reject immoralism and argue for comic moralism—the position that moral flaws can make attempts at humor less amusing. (shrink)

This article explores several views on the relation of humour, especially tendentious humour, to morality, including comic amoralism, comic ethicism, comic immoralism, and moderate comic moralism. The essay concludes by defending moderate comic moralism.

This volume offers twelve original essays that explore the moral quagmire that is the emotion of amusement. It considers its moral psychology a range of perspectives, going as far back as ancient Chinese and Greek philosophy up to the most current psychological and sociological findings.

With the development of social media, advertising has migrated from traditional media to social media. Marketers are increasingly using social media’s brand pages to actively create humorous dialogue interactions with other brands for brand communication to achieve positive business outcomes. Especially brand-to-brand’s aggressive humor dialogue can also be an effective brand communication strategy. Based on benign violation theory, we have studied the influence mechanism and boundary condition of the brand-to-brand’s aggressive humor styles on consumer engagement behavioral intention in social media (...) context. Through experiments, it is indicated that low-aggressive humor could promote consumer engagement behavioral intention more than high-aggressive humor. Benign appraisal mediates the relationship between low-aggressive humor and consumer engagement behavioral intention. Furthermore, brand personality not only moderates the effect of low-aggressive humor on consumer engagement behavioral intention, but also moderates the mediating role of benign appraisal between low-aggressive humor and consumer engagement behavior intention. (shrink)

In 1823 the first Reader of Geology at Oxford University, William Buckland , unearthed the human skeleton known as the ‘Red Lady’ in Paviland cave, south Wales. While the Red Lady is valued today as a central testimony of early Upper Palaeolithic humans in Britain, Buckland considered the skeleton as of postdiluvian age, meaning from after the biblical Deluge. Rather than viewing Buckland as either obscurantist or as having worked entirely within ordinary scientific practice, the paper focuses on how he (...) managed to create an institutional and conceptual space for his geology at one of the centres for the education of the Anglican clergy, and on the impact the sometimes paradoxical demands had on his interpretation of prehistoric human relics, the Red Lady in particular. Buckland was famous if not notorious for his peculiar humour, the distracting and cathartic qualities of which, it will be argued, served as strategy in the advancement of unorthodox ideas or for glossing over inconsistencies. (shrink)

I critically engage Max Horkheimer’s “Art and Mass Culture” from Critical Theory. I split Horkheimer’s essay into three parts, which correspond to the three sections of my essay. The first section details the objective historical conditions that have lead up to Horkheimer’s diagnosis. The second section describes the change in consciousness that corresponds to these conditions, and the third section outlines Horkheimer’s critique of Mortimer Adler and art that belongs to “the amusement industry.” I describe the basic elements of (...) Horkheimer’s aesthetic theory, use several pieces of art as examples of the application of the theory, andprovide contemporary analogues in order to illustrate the relevance of the essay to today’s world. (shrink)

Once we establish that the fundamental subject matter of the study of humour is a mental state – which I will call finding funny – then it immediately follows that we need to find the content and function of this mental state. The main contender for the content of finding funny is the incongruous (the incongruity thesis ); the main contenders for the function of finding funny are grounded either in its generally being an enjoyable state (the gratification thesis ) (...) or its tendency to lead to biased social attitudes (the favouritism thesis ). While all three of these families of claims are well-supported and individually plausible, the situation looks different once we attempt to unify our accounts of the content and function of finding funny . While functions based in the gratification thesis readily combine with the incongruity thesis, it is not at all clear how the phenomenon described by the favouritism thesis arises from a state with this content. The upshot is that we may have to sideline the favouritism thesis in our theory of humour. South African Journal of Philosophy Vol. 25(2) 2006: 126-137. (shrink)

This article addresses gender differences in laughter and smiling from an evolutionary perspective. Laughter and smiling can be responses to successful display behavior or signals of affiliation amongst conversational partners—differing social and evolutionary agendas mean there are different motivations when interpreting these signals. Two experiments assess perceptions of genuine and simulated male and female laughter and amusement social signals. Results show male simulation can always be distinguished. Female simulation is more complicated as males seem to distinguish cues of simulation (...) yet judge simulated signals to be genuine. Females judge other female’s genuine signals to have higher levels of simulation. Results highlight the importance of laughter and smiling in human interactions, use of dynamic stimuli, and using multiple methodologies to assess perception. (shrink)

Consider Bob, whom people attest a lack of sense of humor because he is not easily amused. He may ask himself, "Can I train to be amused more often?" or, in a more sophisticated manner, "Can I somehow improve the mechanism that is responsible for amusement in a way so that I enhance my ability to be amused?" Given that a sense of humor is something that we value in other people, the wish to improve this ability may not (...) be as far-fetched as it might seem. Some authors have hinted that our sense of humor is subject to cultivation and training.1 Aaron Smuts, for example, claims that our sense of humor can be trained and blocked.2 In the light of these remarks, I want to investigate the idea that our ability of... (shrink)

In this chapter I address the concern that UNESCO World Heritage designation leads to unregulated tourism. I argue that heritage tourism not only has a negative impact on the site but may adversely impact local populations and descendant communities. I detail two related worries, UNESCO-cide and the Disneyfication of cultural heritage. The term ‘UNESCO-cide’ was coined by Marco d’Eramo to describe the role overtourism has played in the death of cities listed on UNESCO’s World Heritage list. Disneyfication is the process (...) of sanitizing potentially controversial or seemingly negative narratives from the tourist site to make the experience more palatable. I focus my analysis on two UNESCO World Heritage sites: Angkor Archaeological Complex in Cambodia and George Town in Malaysia. After a discussion about the negative impacts World Heritage designation has had on these sites, I suggest some mitigating strategies for tourism. (shrink)

This is a review of the Japanese film, Like Father, Like Son. The movie tells the story of two families attempting to resolve the dilemma of learning that their 6-year old sons are actually not their biological children, but rather children swapped at birth by a nurse with malicious intent.

In this chapter I address the concern that UNESCO World Heritage designation leads to unregulated tourism. I argue that heritage tourism not only has a negative impact on the site but may adversely impact local populations and descendant communities. I detail two related worries, UNESCO-cide and the Disneyfication of cultural heritage. The term ‘UNESCO-cide’ was coined by Marco d’Eramo to describe the role overtourism has played in the death of cities listed on UNESCO’s World Heritage list. Disneyfication is the process (...) of sanitizing potentially controversial or seemingly negative narratives from the tourist site to make the experience more palatable. I focus my analysis on two UNESCO World Heritage sites: Angkor Archaeological Complex in Cambodia and George Town in Malaysia. After a discussion about the negative impacts World Heritage designation has had on these sites, I suggest some mitigating strategies for tourism. (shrink)

Epstein et al. take as given that, (1) a hypothetical Universal Grammar (UG) exists that allows children effortlessly to acquire their first language; they then argue (2) that critical or sensitive periods do not block the UG from second language acquisition. Therefore, why can't we all effortlessly “acquire” Tibetan in six months or so? Data concerning the neural bases of language are also noted.