We present a corpus-based study of coherence in multimodal documents. We concern ourselves with the types of relationships between graphs and tables and the text of the document in which they appear. In order to understand and categorize the types of relations across modalities, we are making use of Rhetorical Structure Theory, and propose that this can adequately describe these types of relations. We analyzed a corpus comprising three different genres, and consisting of about 1500 pages of (...) material and almost 600 figures, tables and graphs. We show that figures stand in both presentational and subject matter relations to the text, and that the relationship between figures and text is one of a small set out of the larger possible rhetorical relations. We also discuss several issues that arise in the treatment of multimodal material, such as the potential for multiple connections between figure and text. (shrink)

In accordance with the compositionality criterion and hierarchy principle of Rhetorical Structure Theory, this study reframes each tree in the RST Discourse Treebank into three new dependency trees with ultimate nodes being clauses, sentences, and paragraphs, respectively, which also draw on an analogy between syntactic and discourse trees. Detailed percentages of various RST relations at the three granularity levels are examined, illuminating the discourse processes of organizing units of one granularity level into those of the next upper level (...) and suggesting certain homogeneity and interaction across levels in the Treebank, particularly at the two upper levels. The study demonstrates the applicability of RST analysis between same-level terminal units. With unique analytical advantages, the newly constructed discourse dependency trees provide new research prospects. (shrink)

Asher and Lascarides maintain that speech act types, the sorts of linguistic actions described and categorized, most influentially, by Austin and Searle are rhetorical relations. This relational account of speech acts is problematic for two reasons: Despite Asher and Lascarides ingenious appeal to dot type speech acts, the relational account is incompatible with the widespread phenomenon of indirect speech; only some speech acts are plausibly identified with rhetorical relations. These problems can be solved if a distinction (...) between two kinds of speech act is recognized: Discourse-structuring speech acts are performed upon utterances and thus are plausibly identified with rhetorical relations, while non-discourse-structuring speech acts are performed upon conversational participants and thus are not plausibly identified with such relations. The typologies for these two kinds of speech acts cut across one another, and this suggests a promising approach to the phenomenon of indirect speech acts. (shrink)

Asher and Lascarides maintain that speech act types, the sorts of linguistic actions described and categorized, most influentially, by Austin and Searle are rhetorical relations. This relational account of speech acts is problematic for two reasons: Despite Asher and Lascarides ingenious appeal to dot type speech acts, the relational account is incompatible with the widespread phenomenon of indirect speech; only some speech acts are plausibly identified with rhetorical relations. These problems can be solved if a distinction (...) between two kinds of speech act is recognized: Discourse-structuring speech acts are performed upon utterances and thus are plausibly identified with rhetorical relations, while non-discourse-structuring speech acts are performed upon conversational participants and thus are not plausibly identified with such relations. The typologies for these two kinds of speech acts cut across one another, and this suggests a promising approach to the phenomenon of indirect speech acts. (shrink)

Rhetorical Structure Theory has enjoyed continuous attention since its origins in the 1980s. It has been applied, compared to other approaches, and also criticized in a number of areas in discourse analysis, theoretical linguistics, psycholinguistics, and computational linguistics. In this article, we review some of the discussions about the theory itself, especially addressing issues of the reliability of analyses and psychological validity, together with a discussion of the nature of text relations. We also propose areas for further research. (...) A follow-up article will discuss applications of the theory in various fields. (shrink)

Over the past several years, the intelligent design/evolutionism debate and a collective national reckoning with Islam as both a religious confession and a political force have both become significant issues in public discourse in the United States. In my paper, I argue that philosophy can begin to determine a connection between extremist, Islamophobic rhetoric and extremist, pro-ID rhetoric. The connection is that both these forms of extreme rhetoric, while they deal with different issues, tend to corrupt reason and show the (...) darker side of human nature – surely if we suppose that the extreme rhetoric expresses falsehoods, and even if we suppose that the extreme rhetoric expresses truth. (shrink)

In this paper, we focus on contexts where the primary activity is to expound knowledge about general classes of phenomena, either by categorizing and characterizing them or by explaining them based on some theory, ranging from a commonsense folk theory to an uncommonsense scientific theory. Texts produced in such contexts include science lectures, research articles, and entries in encyclopedias. We focus on explanations, considering them across strata in terms of context, semantics, and lexicogrammar, and summarizing contributions from different research strands. (...) Against this background, we report on a study of the registers used in secondary school chemistry textbooks in Hong Kong. We begin by summarizing a framework for classifying the contexts in which texts operate – a framework designed to allow us to differentiate different kinds of text according to the contexts they operate in. Then, we focus on one type of context – that of expounding knowledge about general classes of phenomena. Next, we identify different strategies of expounding knowledge, contrasting explanations and categorizations, and then discuss explanations in more detail. Finally, we move to the question of how these contextual types are realized semantically as texts organized as rhetorical complexes, drawing on secondary school textbooks in chemistry in particular. (shrink)

We propose a method for automatically identifying rhetorical relations. We use supervised machine learning but exploit cue phrases to automatically extract and label training data. Our models draw on a variety of linguistic cues to distinguish between the relations. We show that these feature-rich models outperform the previously suggested bigram models by more than 20%, at least for small training sets. Our approach is therefore better suited to deal with relations for which it is difficult to (...) automatically label a lot of training data because they are rarely signalled by unambiguous cue phrases (e.g., Continuation). (shrink)

This paper investigates whether the model of local rhetorical coherence suggested in Knott et al. (2001) can boost the performance of the Centering-based metrics of entity coherence employed by Karamanis et al. (2004) for the task of information ordering. Rhetorical coherence is integrated into the way Centering’s basic data structures are derived from the annotated features of the GNOME corpus. The results indicate that (a) the simplest metric continues to perform better than its competitors even when local (...) class='Hi'>rhetorical coherence is taken into account, and (b) this extra coherence constraint decreases its performance. (shrink)

This article challenges the view that rhetoric, dialectic and logic are three perspectives on argument, relating respectively to its process, its procedure, and its product. It also questions the view that rhetorical arguments represent a distinctive type. It suggests that, as related to argument, rhetoric is the theory of arguments in speeches, dialectics the theory of arguments in conversations, and logic the theory of good reasoning in each.

As a relatively young profession, public relations seeks a realistic ethics foundation. A continuing debate in public relations has pitted journalistic/objectivity ethics against the advocacy ethics that may be more appropriate in an adversarial society. As the journalistic/objectivity influence has waned, the debate has evolved, pitting the advocacy/adversarial foundation against the two-way symmetrical model of public relations, which seeks to build consensus and holds that an organization itself, not an opposing public, sometimes may need to change to (...) build a productive relationship. A similar battle between adversarial advocacy and symmetry occurred during the emergence of rhetoric in the Athens of the 4th century B.C. Plato and Aristotle favored adversarial/advocacy rhetoric, whereas Isocrates favored a symmetrical rhetoric. Four criteria of comparison of those rhetorics are examined: success of the respective schools, success of the respective graduates, the evaluation of later Roman rhetoricians, and the impact on the future of education. History shows that Isocrates's symmetrical rhetoric clearly was more effective than its adversarial/advocacy rivals. Recent studies of the two-way symmetrical model concur, indicating that it may well be the most effective foundation for public relations ethics. (shrink)

Celeste Michelle Condit’s Angry Public Rhetorics: Global Relations and Emotion in the Wake of 9/11 is a complex and challenging contribution to the understudied area of public emotion that charts the course for an arduous but rewarding journey toward a greater synthesis between the study of human biological and material existence and the study of our symbolic world. Condit maintains that “shared public anger co-orients peoples and tends to direct their actions and resources along particular paths... shaped by numerous (...) forces—including cultural traditions, ideologies, histories, and sedimented patterns of resource distributions—they are also substantively shaped by the distinctive set of characteristics that are... (shrink)

The end of the Cold War encourages new perspectives on international relations. Beer and Hariman provide a comprehensive set of essays that challenge and reinterpret the tradition of realism which has dominated the thinking of academics and foreign policy makers. Post-Realism: The Rhetorical Turn in International Relations systematically discusses the major realist writers of the Post-War era, the foundational concepts of international politics, and representative case studies of foreign policy discourse. These essays demonstrate how realism operates rhetorically (...) and point the way toward a richer understanding of world politics. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Addressing Alterity:Rhetoric, Hermeneutics, and the Nonappropriative RelationDiane DavisTeaching is not reducible to maieutics; it comes from the exterior and brings me more than I contain.—Emmanuel Levinas, Totality and InfinityThere is always the matter of a surplus that comes from an elsewhere and that can no more be assimilated by me, than it can domesticate itself in me. A teaching that may part ways with Heidegger's motif of our being (...) able to learn only what we already understand—when does learning take place? what do we already understand?—the Conversation belongs, as ethical relation, to the effort of thinking the infinite, the transcendent, the Stranger. None of this amounts to thinking an object.—Avital Ronell, DictationsFrom Rhetorical Power to Reception Histories Steven Mailloux has brilliantly performed and explicated a "rhetorical hermeneutics" that demonstrates the "practical inseparability of interpretation and language use and thus of the discourses that theorize those practices, hermeneutics and rhetoric" (1998, 3). Many rhetoricians have challenged the specifics of Mailloux's various arguments and have more generally objected that "rhetorical hermeneutics" leans too far toward the hermeneutical, reducing rhetoric to an analytic or critical art and giving its productive (political) function the squeeze.1 Yet within these lively debates, very few have challenged his basic premise that rhetoric and hermeneutics are inextricably intertwined: the question has not been whether they are indissociable but which side of the production-reception coin rhetorical studies ought to emphasize.2 Michael Leff, for example, flipped Mailloux's adjective-noun relation to spotlight production, promoting a "hermeneutical rhetoric" that focuses more on political than literary texts; nonetheless, he agrees that "all interpretive work involves participation in a rhetorical exchange, and that every rhetorical exchange involves some interpretive work" (1997, 197-98). [End Page 191] Rosa Eberly goes further in Citizen Critics, offering a hermeneutical rhetoric that is less interested in "already-written discourses" than in spotlighting "rhetoric's power as an art productive of discourses and subjectivities for the present and the future" (2000, 34). Yet Eberly, too, affirms Mailloux's basic premise, which was nudged in the direction of conflation in the introduction to the 1997 collection Rhetoric and Hermeneutics in Our Time, in which the editors, Walter Jost and Michael Hyde note in passing that their title can "be understood as virtually tautological."And there is of course no doubt that rhetoric has a hermeneutic dimension; or, more carefully, that rhetoric constitutes the hermeneutic dimension. If "hermeneutics" indicates "the art of understanding," as Friedrich Schleirmacher wanted, then interpretation clearly depends upon production.3 "Rhetoric not only has its place within the sphere of objects surveyed by hermeneutics," as Werner Hamacher puts it, "but also constitutes an integral component of every hermeneutic operation. Every step in an interpretation corresponds to a rhetorical—or grammatical—figure" (1996, 70). Put more bluntly: intelligibility, including self-intelligibility, is a tropological product; cognition itself is a trope that can in no way be secured. Hermeneutics—as it's being used here—is completely dependent on, even absorbed by, rhetoric.4 I have no problem with this. Nor with Mailloux's suggestion that the reverse is also true:In some ways rhetoric and interpretation are practical forms of the same extended human activity: Rhetoric is based on interpretation; interpretation is communicated through rhetoric. Furthermore, as a reflection on practice, hermeneutics and rhetorical theory are mutually defining fields: hermeneutics is the rhetoric of establishing meaning, and rhetoric the hermeneutics of problematic linguistic situations.(Mailloux 1998, 4)I don't disagree: As the production and appropriation of meaning, rhetoric and hermeneutics are an indissociable team; together, they complete understanding's circle. I take this as a given.However, I want to suggest that there is also a non-hermeneutical dimension of rhetoric that has nothing to do with meaning-making, with offering up significations to comprehension. This dimension is reducible neither to figuration nor to what typically goes by the name persuasion; it is devoted to a certain reception, but not to the appropriation of meaning. Preceding and exceeding all hermeneutic interpretation, it deals not in signified meaning but in the address itself, in the exposure to the other; it deals not... (shrink)

The article is devoted to study of totalitarian and democratic types of rhetoric. The classical dichotomy of rhetorical influence has been discovered: monologic use of rhetoric as a verbal weapon through propaganda, demagoguery, populism, creation of the image of an enemy, division of society and dialogical use of rhetoric as consolidating communication, truth-seeking, social consent and understanding. It is shown that the trigger of democratic and totalitarian regimes is the existential of freedom. The active influence of the postmodern rhetoric (...) of the information age in its performativity in the acquisition of snack culture is determined, which significantly strengthens the manipulative strategies. Totalitarian tendencies of digital rhetoric are found in information warfare technologies, in the processes of censorship, ambivalence and negativism of information, spreading fake news, igniting conflicts in mass media. Militarization of vocabulary and spread of obscene language in ordinary communication as factors of compensatory aggression of the population, the danger of excessive information transparency of people’s private lives are noted. Democratism of the digital rhetoric is manifested in such phenomena as the direct creation of e-democracy, access of citizens to e-voting, e-services, e-petitions, overcoming digital inequality, the ability to communicate with officials and public officers live on TV and radio, in social networks. Democratic principles of rhetoric, especially in Ukraine as a state of “transitional democracy” should be supported by quality education, fostering critical thinking and activity of civil society. (shrink)

ABSTRACTThis study explores dominant applications of graphic affordances in a sample of children-related charity appeals collected from the official websites of nine prominent Polish foundations in...

This article proposes a semio-rhetorical epistemology for visual documents, one capable of accounting for both their internal configuration, which we shall call the compositional dimension, and their persuasive force within public space, or their rhetorical dimension. The field of reference will be that of identity-related images on social networks, because compared to other kinds of images, such as artistic or professional ones, they adopt new compositional solutions and new dynamics of circulation. To test this theoretical framework, we will (...) conduct an analysis which has never been carried out in semiotics and which, as far as we know, remains very rare even in the overall field of visual studies, that is, the analysis of the profile of an Instagram influencer’s visual production, that of Canadian artist Rupi Kaur. Taking into account the flow of images shared over time, we will focus primarily on the compositional dimension that articulates the specificity of the language of images. The most appropriate model for investigating social network photos seems to be that of the portrait, thanks to which we will identify a first series of regularities and deviations. Secondly, we will turn towards the rhetorical dimension – the persuasive strategies found within, through, and towards images – focusing on the analysis of a single photo: on the one hand, it is a shot which presents greater compositional richness than others; on the other hand, it has greatly impacted the notoriety of the influencer, due to the censorship incurred on Instagram, its abundant coverage by traditional media, and the heated debate it triggered on social media. We will thus propose a reinterpretation of Paul Ricœur’s theory of identity in order to balance the rhetorical and the compositional dimensions through a unitary theoretical hypothesis. Visual identity on social networks is always the result of a negotiation between two opposite tendencies: on the one hand, the experiential pressure expressed through images related to the body and everyday practices; on the other, the algorithmic pressure due to the delegation of the management of identity to software. The case of Rupi Kaur is a rare example of a critical mediation between these two pressures and helps us build a methodology for the examination of images belonging to other social domains. (shrink)

Modern public relations practices have been dominated by appeals to impulses, desires, and images that affect publics defined predominantly in demographic terms. This paper argues that abandoning basic rhetorical assumptions about the ability of ordinary people to engage in practical reason has serious ethical implications for the marketplace as well as for society in general. The study applies recent rhetorical scholarship on issues of public discourse and rhetorical culture to public relations practices, considering how rhetoric (...) can contribute to more effective and ethical public discourse in our dominant modes of marketplace communication. (shrink)

The combination of rhetoric and philosophy appeared in the ancient world through Cicero, and revived as an ideal in the Renaissance. By a careful and precise analysis of the views of four major humanists-Petrarch, Salutati, Bruni, and Valla—Professor Seigel seeks to establish that they were first of all professional rhetoricians, completely committed to the relation between philosophy and rhetoric. He then explores the broader problem of the "external history" of humanism, and reopens basic questions about Renaissance culture. He departs from (...) the views held by such scholars as Hans Baron and Lauro Martines and expands the conclusions suggested by Paul Oskar Kristeller. The result is a stimulating, controversial study that rejects some of the claims made for the humanists and indicates achievements and limitations. Originally published in 1968. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905. (shrink)

The article aims to shed light on the connection between rhetoric and politics, and its dissemination in the sophistic and philosophical tradition. The argumentation is based on the conceptions of two contemporary philosophers – Barbara Cassin and Hans Blumenberg, who appear as the protagonists of positions according to which rhetoric takes up a significant place in political life. Since Plato, the sophists were treated as other pre-Socratics, as demagogs, who do not hold the truth but spread a false opinion. The (...) philosophers share a conviction that speech immediately expresses reality, and they also prohibited following the way of non-Being (Parmenides). The sophists (Gorgias, Protagoras) shared the position that speech expresses only itself, but not reality. Two opposite (but related) ways of thinking are best seen in M. Heidegger’s and H. Arendt’s philosophies. Keeping in mind the main theme, Blumenberg’s philosophical position includes logos as the mean of distancing, the art of politics is determined by the ability to delay decisions and soften conflicts by rhetorical means, while Cassins’ logology is understood as the ontology. (shrink)

Health care organization foundations and other fund-raising departments often function at an arm’s length from the system at large. As such, operations related to their mandate to raise funds and market the organization do not receive the same level of ethical scrutiny brought to bear on other arms within the organization. An area that could benefit from a more focused ethics lens is the use of language and rhetoric employed in order to raise funds and market the organization. Such departments (...) and divisions often utilize overblown promises of miracles and extraordinary advances to convince donors to contribute and to persuade the general public. The result can be a heightened sense of expectation on the part of patients, their families, and the general public as to what can realistically be achieved by the health care system, leading to disappointment and conflict when these expectations are not or cannot be met. This article suggests that such advertising and marketing be subject to the same advertising standards as other businesses. (shrink)

The great challenge of rhetorical argument is to make discourse ethical without making it less logical. This challenge is of central importance throughout the full range of practical argument, and understanding the relation of the ethical to the logical is one of the principal contributions the humanities, in this case the study of rhetoric, can make to legal scholarship. Aristotle’s Rhetoric shows how arguments can be ethical and can create ethical relations between speaker and hearer. I intend to (...) apply Aristotle’s analysis to a phenomenon that did not yet exist for him, that of authority, by asking how the acts of asserting and accepting authority can be ethical acts. I take as a test case a peculiarly unfortunate and inept appeal to authority, that offered by the counsel for the District of Columbia in arguing Bolling v Sharp who cited Taney’s opinion in Dred Scott to clinch his point. By seeing just what goes wrong in such a maladroit appeal, I explore the rational, voluntary and ethical dimensions of a decision to accept a given commitment to authority. I use Joseph Raz’s analysis of authority and the relation of reason to authority, yet think I go beyond Raz by exploring the deliberate and voluntary nature of submission to authority. Choosing to be bound by an authority is an ethical act. As such it is always rational and yet never purely rational. The Supreme Court’s choice of authorities is part of its making itself into an authority, and is a paradigm of the ethical act of choosing to be obligated. Choosing to be committed or obligated is a central paradox of political theory and considerations of authority and obligation, at least since early social contract theorists. However, its importance for judicial reasoning, which at the same time chooses to submit to authority and itself becomes an authority, has not been noted. Consideration of the relations between the ethical and the logical can help us better to articulate the constitution of ethical authority. (shrink)

The combination of rhetoric and philosophy appeared in the ancient world through Cicero, and revived as an ideal in the Renaissance. By a careful and precise analysis of the views of four major humanists-Petrarch, Salutati, Bruni, and Valla—Professor Seigel seeks to establish that they were first of all professional rhetoricians, completely committed to the relation between philosophy and rhetoric. He then explores the broader problem of the "external history" of humanism, and reopens basic questions about Renaissance culture. He departs from (...) the views held by such scholars as Hans Baron and Lauro Martines and expands the conclusions suggested by Paul Oskar Kristeller. The result is a stimulating, controversial study that rejects some of the claims made for the humanists and indicates achievements and limitations. Originally published in 1968. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905. (shrink)

This book, originally published in 1989 discusses an issue central to all philosophical argument – the relation between persuasion and truth. The techniques of persuasion are indirect and not always fully transparent. Whether philosophers and theoreticians are for or against the use of rhetoric, they engage in rhetorical practice none the less. Focusing on Plato, Descartes, Kant, Kierkegaard, Nietzsche and Wittgenstein, this book uncovers philosophical rhetoric at work and reminds us of the rhetorical arena in which philosophical writings (...) are produced and considered. (shrink)

The growing capabilities of artificial intelligence (AI) word processing models have demonstrated exceptional potential to impact language related tasks and functions. Their fast pace of adoption and probable effect has also given rise to controversy within certain fields. Models, such as GPT-3, are a particular concern for professionals engaged in writing, particularly as their engagement with these technologies is limited due to lack of ability to control their output. Most efforts to maximize and control output rely on a process known (...) as prompt engineering, the construction and modification of the inputted prompt with expectation for certain outputted or desired text. Consequently, prompt engineering has emerged as an important consideration for research and practice. Previous conceptions of prompt engineering have largely focused on technical and logistic modifications to the back-end processing, remaining inaccessible and, still, limited for most users. In this paper, we look to the technical communication field and its methods of text generation—the rhetorical situation—to conceptualize prompt engineering in a more comprehensible way for its users by considering the context and rhetoric. We introduce a framework, consisting of a formula, to prompt engineering, which demands all components of the rhetorical situation be present in the inputted prompt. We present discussions on the future of AI writing models and their use in both professional and educational settings. Ultimately, this discussion and its findings aim to provide a means of integrating agency and writer-centric methods to AI writing tools to advance a more human-in-the-loop approach. As the use of generative AI and especially NLP-based technologies become common across societal functions, the use of prompt engineering will play a crucial role not just in adoption of the technology, but also its productive and responsible use. (shrink)

Normative pragmatics can bridge the differences between dialectical and rhetorical theories in a way that saves the central insights of both. Normative pragmatics calls attention to how the manifest strategic design of a message produces interpretive effects and interactional consequences. Argumentative analysis of messages should begin with the manifest persuasive rationale they communicate. But not all persuasive inducements should be treated as arguments. Arguments express with a special pragmatic force propositions where those propositions stand in particular inferential relations (...) to one another. Normative pragmatics provides a framework within which varieties of propositional inference and pragmatic force may be kept straight. Normative pragmatics conceptualizes argumentative effectiveness in a way that integrates notions of rhetorical strategy and rhetorical situation with dialectical norms and procedures for reasonable deliberation. Strategic effectiveness should be seen in terms of maximizing the chances that claims and arguments will be reasonably evaluated, whether or not they are accepted. Procedural rationality should be seen in terms of adjustment to the demands of concrete circumstances. Two types of adjustment are illustrated: rhetorical strategies for framing the conditions for dialectical deliberation and rhetorical strategies for making do with limitations to dialectical deliberation. (shrink)

This chapter discusses four principal themes of Scottish aesthetics over the course of the eighteenth century. The first is the question of ‘taste’ and its relation to the perception and reality of beauty. Does beauty exist independently of its being perceived, or is it in some sense the product of our perception? The second is the matter of aesthetic criticism. Can aesthetic judgements be rational, and if so on what basis? The third main topic is the rhetorical use of (...) language. Is oratory an art? If it is, how does rhetoric relate to literary and poetic language, to the expression of thought and the cogency of argument? Finally, is there something to be learned on these subjects from the study of the origins of language? On each of these topics, the Scottish philosophers had interesting, insightful, and in some cases enduringly important things to say. (shrink)

In this article we examined Ben-Gurion’s scare rhetoric reflected in the antithesis relation as a device used to bolster the fighting and pioneering spirit of the Jewish people. We tried to show how Ben-Gurion strove to skew and manipulate the political discourse in order to raise the soldiers’ fighting morale, promote ideological positions on Zionist pioneering, and the Jewish people’s psychological fortitude, and, thus amplify its fighting spirit based on the belief that it would be the soldiers’ fighting spirit and (...) faith in the justness of the war that would ultimately determine the outcome. (shrink)

Henceforth "to transform" should mean "to change the sense of sense."The field of the entity … is structured according to the diverse—genetic and structural—possibilities of the trace.The first article in the first issue of Philosophy and Rhetoric is "The Rhetorical Situation," Lloyd Bitzer's critical exegesis on "the nature of those contexts in which speakers or writers create rhetorical discourse". Bitzer contends that the rhetor produces "the rhetorical text" when a "real" or "natural" —"objective and publicly observable" —situation (...) "calls the discourse into existence". That was 1968. Five volumes later, as you know, Richard E. Vatz flips the causal relation, maintaining instead that... (shrink)

The pathologies of the democratic public sphere, first articulated by Plato in his attack on rhetoric, have pushed much of deliberative theory out of the mass public and into the study and design of small scale deliberative venues. The move away from the mass public can be seen in a growing split in deliberative theory between theories of democratic deliberation (on the ascendancy) which focus on discrete deliberative initiatives within democracies and theories of deliberative democracy (on the decline) that attempt (...) to tackle the large questions of how the public, or civil society in general, relates to the state. Using rhetoric as the lens through which to view mass democracy, this essay argues that the key to understanding the deliberative potential of the mass public is in the distinction between deliberative and plebiscitary rhetoric. (shrink)

In Rhetoric as a Posthuman Practice, Casey Boyle—or rather, the habitual practice referred to as Casey Boyle—participates in rhetorical studies' recurring concern with relations between humanism and posthumanism. Boyle's posthumanist project crafts another space within the field to think about what rhetoric is, what it does, and what it may become. Rhetoric as a Posthuman Practice recalls the purpose of rhetorical education in the Isocrates and Quintilian traditions—"to become a certain kind of person", but with a posthuman (...) return: Whereas classical rhetorical education aimed at ethically stable character formation—the humanist subject—Boyle's posthuman practice enacts character as in-formation... (shrink)

The ways in which the Aristotelian sciences are related to each other has been discussed in the literature, with some focus on the subalternate sciences. While it is acknowledged that Aristotle, and Plato as well, was concerned as well with how the arts were related to one another, less attention has been paid to Aristotle's views on relationships among the arts. In this paper, I argue that Aristotle's account of the subalternate sciences helps shed light on how Aristotle saw the (...) art of rhetoric relating to dialectic and politics. Initial motivation for comparing rhetoric with the subalternate sciences is Aristotle's use of the language of boundary transgression, germane to the Posterior Analytics, when discussing rhetoric’s boundaries, as well as the language of "over" and "under" found in APo. First, I discuss three passages in Rhetoric Book I and argue that Garver's (1988) account cannot be correct. Second, I look to the subalternate sciences, especially focusing on optics and the distinction between "unqualified" optics and mathematical optics. Third, I discuss rhetoric's dependence on both dialectic and politics. (shrink)

This essay considers self-ownership as a rhetorical and political practice. Scholarly attention to the rhetoric of self-ownership, notably in feminist theory, often rejects the term for its capacity to distort and fragment notions of the self, the body, social relations, and labor. The ambiguous character of self-ownership, in this view, carries the risk of subversion of more inclusive and relational uses. Adopting a broader notion of rhetoric as creative and effective speech, I recast self-ownership from this critical depiction (...) through a revised understanding of C. B. Macpherson’s possessive individualism and then to the texts of John Locke, the Levellers, and the Putney Debates. These early-modern exemplars offer insights into the political promises and risks of the rhetoric of self-ownership that contemporary critics obscure. The ambiguity and plurality too often rendered as a liability for self-ownership instead offer conditions for its agonistic invocation for novel claims and emerging audiences. (shrink)

ABSTRACT This essay presents a concept of rhetoric by accident, which understands accidents in regard to the materiality of affection and in regard to the unconditioned rhetoricity of affectability. The concept of accidental rhetoric put forth depends on the ontological condition of openness, so first affect is stipulated in relation to the porousness of material life to explain the inevitability of affection and provide the basis for understanding rhetoric by accident. Then the accident is defined in alignment with material openness. (...) Rather than consider accidents in terms of human control over contingencies, accidents are defined by the contingency of purposiveness to affection. That affect occurs without purpose means that beings experience rhetoric without a plan. The essay then considers how rhetoric by accident is part of any particular rhetoric's existence, namely as a horizon of evolution and diversification for rhetoric. (shrink)

One of Plato’s aims in the Phaedrus seems to be to outline an ‘ideal’ form of rhetoric. But it is unclear exactly what the ‘true’ rhetorician really looks like, and what exactly his methods are. More broadly, just how does Plato see the relation between rhetoric and philosophy? I argue, in light of Plato’s epistemology, that the “true craft (techne) of rhetoric” which he describes in the Phaedrus is a regulative, but also an unattainable ideal. Consequently, the mythical palinode in (...) the dialogue is not (as some have claimed) an example of the true techne—and indeed it could not be. But neither is dialectic. Rather, dialectic is the closest approximation of the true techne of rhetoric which can be had; that is to say, dialectic is the best and highest kind of psychagogia (a ‘leading of the soul through words’). Plato’s purpose in describing the “true techne of rhetoric”, then, is not to reform or to rehabilitate rhetoric, but to urge us to abandon it in favor of the philosophical life. One implication of this is that Plato is just as hostile toward rhetoric as he is in the Gorgias. (shrink)

ABSTRACT This article proposes rhetorical hegemony as a new materialist intervention into the production of alternative political economic futures. It problematizes contemporary theories of hegemony that assert affect as beyond rhetorical engagement, suggesting that these accounts fail to produce viable political economic alternatives because they use, but do not reinvent, the prevailing affective relations. Turning to and extending Foucault's middle and late work to forge a different model, the article discusses rhetorical hegemony as the entangled relationships (...) between materiality and power. In conversation with other contemporary theories, it argues for a practice of rhetorical hegemony that materially recapacitates energetic potential and, consequently, the milieu. The article ends by outlining the rhetorical, political, and intellectual implications of this shift. (shrink)

This book, originally published in 1989 discusses an issue central to all philosophical argument – the relation between persuasion and truth. The techniques of persuasion are indirect and not always fully transparent. Whether philosophers and theoreticians are for or against the use of rhetoric, they engage in rhetorical practice none the less. Focusing on Plato, Descartes, Kant, Kierkegaard, Nietzsche and Wittgenstein, this book uncovers philosophical rhetoric at work and reminds us of the rhetorical arena in which philosophical writings (...) are produced and considered. (shrink)

For many economists, including those who have made the most marked contribution to the development of the discipline, their work has to be understood in the context of the rhetorical strategy they were pursuing – what they wanted to persuade us of and how they wanted to do it. The paper identifies two fundamental rhetorical strategies of laissez-faire resting on entirely distinct ontological foundations. What distinguishes these two strategies is the way they articulate the individual with the general (...) interest, how they relate the micro to the macro. The two strategies discussed in the paper are characterised by the stance they take on a fundamental ontological issue, the way in which the things which appear to us in the world are related to the things or matters which compose them. A reductionist approach suggests that we can understand an entity at one level as a congeries. An entity in this view is just an aggregate of entities at a lower, substrate level – a purely external unity. The properties and behaviour of an entity can then be understood in terms of the properties and behaviour of the constituent lower-level components, taken in isolation. In this approach, phenomena at some level are regarded as having just the qualities enjoyed by its lower-level, substrate elements, writ large. The contrary, holistic, stance is to view the qualities of phenomena at one level as emergent at that level, and to assert that an entity can be understood as a product of the inter-relations between its component parts. We have, then, a pair of contrasted approaches: a polarity which is productive in the study of schools of thought, of competing methodologies, and of rhetorical strategies in economics. The paper applies this approach to the work of Smith, Keynes, Hayek, Lucas and Friedman. (shrink)

For many economists, including those who have made the most marked contribution to the development of the discipline, their work has to be understood in the context of the rhetorical strategy they were pursuing – what they wanted to persuade us of and how they wanted to do it. The paper identifies two fundamental rhetorical strategies of laissez-faire resting on entirely distinct ontological foundations. What distinguishes these two strategies is the way they articulate the individual with the general (...) interest, how they relate the micro to the macro. The two strategies discussed in the paper are characterised by the stance they take on a fundamental ontological issue, the way in which the things which appear to us in the world are related to the things or matters which compose them. A reductionist approach suggests that we can understand an entity at one level as a congeries. An entity in this view is just an aggregate of entities at a lower, substrate level – a purely external unity. The properties and behaviour of an entity can then be understood in terms of the properties and behaviour of the constituent lower-level components, taken in isolation. In this approach, phenomena at some level are regarded as having just the qualities enjoyed by its lower-level, substrate elements, writ large. The contrary, holistic, stance is to view the qualities of phenomena at one level as emergent at that level, and to assert that an entity can be understood as a product of the inter-relations between its component parts. We have, then, a pair of contrasted approaches: a polarity which is productive in the study of schools of thought, of competing methodologies, and of rhetorical strategies in economics. The paper applies this approach to the work of Smith, Keynes, Hayek, Lucas and Friedman. (shrink)

Deep Rhetoric is addressed to philosophy and rhetoric. And, like the journal, its questions emerge from the problem of a long-standing and uncomfortable conjunction, the “and” that divides and joins in one stroke. Over the course of eight chapters or a “series of closely related essays”, Crosswhite argues for a redefinition of rhetoric’s place within our society’s ethical imagination and thereby returns rhetoric firmly to its original arena, the human condition. Such a recovery of rhetoric, if not its empowerment, grounds (...) Crosswhite’s concern for questions that philosophy shares with rhetoric only in a kind of... (shrink)

Starting from a recent ideological and political controversy regarding the devaluation of the concept of “nationalism” in relation to that of ‘patriotism”, the author – following his own years-long investigations on the subject – historically and philosophically reframes each of these concepts from the perspective of rhetoric and argumentation. It is shown, in this context, that the arguments in question are fallacious (and even, in some applications, clearly perverse) and a radical and provocative reformulation of the aforementioned concepts and the (...) controversy involved is proposed – a reformulation which, eventually and at best, may give rise to a new historiography on the subject. (shrink)

The Philosophy of Rhetoric is widely regarded as the most important work of a theory of rhetoric produced in the 18th century. Campbell's work engages such themes in an attempt to formulate a universal theory of human communication. Campbell attempts to develop his theory by discovering deep principles in human nature that account for all instances and kinds of human communication. He seeks to derive all communication principles and processes empirically. In addition, all statements in discourse that have to do (...) with matters of fact and human affairs are likewise to be empirically derived. Thus, his theory of rhetoric is vastly wider than, and different from, such classical theories as those proposed by Aristotle, Cicero, and Quintilian, whose theories focused on discourse related to civic affairs. By attempting to elaborate a general theory of rhetoric through empirical procedures, Campbell's project reveals the limitations of his method. He cannot ground all statements empirically and it is at this point that his theological position comes into play. Inspection of his religious views shows that God's design of human nature, and God's revelations to humankind, make moral and spiritual truths known and quite secure to human beings, although not empirically. (shrink)