And in what sense can one speak of the hermeneutics of original argument? In The Hermeneutics of Original Argument, P. Christopher Smith explores these questions in building upon Heidegger's hermeneutical thought.

Aristotle divided arguments that persuade into the rhetorical (which happen to persuade), the dialectical (which are strong so ought to persuade to some degree) and the demonstrative (which must persuade if rightly understood). Dialectical arguments were long neglected, partly because Aristotle did not write a book about them. But in the sixteenth and seventeenth century late scholastic authors such as Medina, Cano and Soto developed a sound theory of probable arguments, those that have logical and not merely psychological force (...) but fall short of demonstration. Informed by late medieval treatments of the law of evidence and problems in moral theology and aleatory contracts, they considered the reasons that could render legal, moral, theological, commercial and historical arguments strong though not demonstrative. At the same time, demonstrative arguments became better understood as Galileo and other figures of the Scientific Revolution used mathematical proof in arguments in physics. Galileo moved both dialectical and demonstrative arguments into mathematical territory. (shrink)

In ancient philosophy, Logic was seen as the instrument and method of philosophy. However, sometimes detailed and profound discussions have been made about the demonstrativeness of philosophical sciences. Most philosophers have accepted that the mathematical sciences were especially demonstrative and likewise, most of the natural sciences are demonstrative for them. But can metaphysics be demonstrative or not? This is one of the fundamental issues around which the great debates were made in Islamic philosophy. While these issues are known to specialists (...) in this field, we can hardly find studies and research that deal with this issue to a sufficient degree and precise discussions in our day, I mean the issue of demonstrativeness of art of demonstration, art of dialectic, art of sophistry, art of rhetoric and art of poetry. It is clear that the peripatetic philosophers did not write a separate book or treatise on the issue of the demonstrativeness of the logical arts, but we can claim that they believed that all these arts were demonstrative and that they were extracted/abstracted using the art of demonstration. We can come across important phrases and statements that prove this claim between the lines of the books that these philosophers wrote in the science of logic. And while Aristotle is the founder of the science of logic, then how is it to be understood that there are practical particular examples and some easy rules of these arts? According to their texts, we can say that they believed that the actual performance of these arts by their actors in materials by particular and practical actions differs from extracting their universal rules by abstracting them from their materials through theoretical and analytical research. For example, the poems of the great poets; Homer and al-Mutanabbi, are particular works in the matter of the art of poetry performed by poets. The books written by Aristotle and Ibn Rushd in the art of poetry contain universal rules extracted abstractly from the materials of their particular poems. As for understanding the demonstrativeness of the remaining four arts, it is easier, but how should we understand the demonstrativeness of the art of demonstration itself? It seems that the peripatetic logicians also distinguished between applying demonstrative inferences to significant materials and extracting the universal rules of the art of demonstration from these materials. These five logical arts are not particular and practical things, but they are philosophical, demonstrative, and analytical studies for the peripatetic logicians in Islam. In this paper, we will try to draw attention to the issue of the demonstrativeness of the five arts and to open a new discussion about it based on some important sentences and phrases expressed by al-Fārābī, Ibn Zur‘a, Ibn Sīnā, Ibn Bājja and Ibn Rushd between the lines in their books, which they wrote in the field of logic and within different and multiple contexts. (shrink)

This thought-provoking book initiates a dialogue among scholars in rhetoric and hermeneutics in many areas of the humanities. Twenty leading thinkers explore the ways these two powerful disciplines inform each other and influence a wide variety of intellectual fields. Walter Jost and Michael J. Hyde organize pivotal topics in rhetoric and hermeneutics with originality and coherence, dividing their book into four sections: Locating the Disciplines; Inventions and Applications; Arguments and Narratives; and Civic Discourse and Critical Theory. Contributors to this volume (...) include Hans-Georg Gadamer, Paul Ricoeur, Gerald L. Bruns, Charles Altieri, Richard E. Palmer, Calvin O. Schrag,.Victoria Kahn, Eugene Garver, Michael Leff, Nancy S. Streuver, Wendy Olmsted, David Tracy, Donald G. Marshall, Allen Scult, Rita Copeland, William Rehg, and Steven Mailloux. For readers across the humanities, the book demonstrates the usefulness of rhetorical and hermeneutic approaches in literary, philosophical, legal, religious, and political thinking. With its stimulating new perspectives on the revival and interrelation of both rhetoric and hermeneutics, this collection is sure to serve as a benchmark for years to come. (shrink)

Concluding with four philosophical essays, this volume of case studies demonstrates how the inventive and persuasive dimensions of scholarly discourse point the way to forms of argument appropriate to our postmodern age.

The "Notes of Dr. Smith's Rhetorick Lectures," discovered in 1958 by a University of Aberdeen professor, consists of lecture notes taken by two of Smith's students at the University of Glasgow in 1762-1763. There are thirty lectures in the collection, all on rhetoric and the different kinds or characteristics of style. The book is divided into "an examination of the several ways of communicating our thoughts by speech" and "an attention to the principles of those literary compositions which contribute to (...) persuasion or entertainment." The species of communication discussed include descriptive and narrative (or historical) composition, poetry, demonstrative oratory, panegyric, didactic or scientific language, deliberative oratory, and judicial or forensic oratory. The subjects addressed in his teachings include the style and genius of some of the best of the ancient writers and poets, especially the historians and the English classics. (shrink)

Classical rhetorical theory distinguished three kinds of genera of oratory - the judicial, the deliberative, and the demonstrative- and there are features of each in Francis Bacon's History of the Reign of King Henry VII. The demonstrative genus provided the basic shape of classical and humanist rhetorical history, while the deliberative and judicial methods also contributed significantly. The judicial method in particular may be very important for modern standards of history-writing. The fact that Bacon employed rhetorical strategies (...) to shape his history suggests that the development of historiography is not as free from "literary" techniques as many historians might like to believe. The inadequacies, by modern standards, of Bacon's classicized historiographical methods and understanding do not condemn the art of rhetoric itself. Small shifts in rhetorical technique or emphasis could reflect significant changes of literary perception and philosophical approach, and different historical periods encourage the use of new and different rhetorical topoi. (shrink)

Recent work in feminist and postcolonial rhetoric demonstrates various meanings of silence. Listening rhetorically in order to comprehend silences is particularly difficult in scientific contexts, I argue, because the common ground for scientific discourse assumes a culture of disclosure. Rhetorical listening is also important to science because listening accounts for silence as well as disclosure, and so maximizes the diversity in recognized perspectives that provides scientific objectivity.

The thesis is defended that rhetoric is not, as is often said, a discipline which is hierarchically subordinate to dialectic. It is argued that the modalities of the links between rhetoric and dialectic must be seen in a somewhat different light: rhetoric and dialectic should be viewed as two complementary disciplines. On the basis of a historical survey of the views of various authors on the links between rhetoric and dialectic, it is concluded that efforts to establish clear boundaries or (...) unequivocal conceptual or moral hierarchical relationships between the two disciplines have failed and that therefore, they must be conceived as being mutually dependent. (shrink)

This important volume explores alternative ways in which those involved in the field of speech communication have attempted to find a philosophical grounding for rhetoric. Recognizing that rhetoric can be supported in a wide variety of ways, this text examines eight different philosophies of rhetoric: realism, relativism, rationalism, idealism, materialism, existentialism, deconstructionism, and pragmatism. The value of this book lies in its pluralistic and comparative approach to rhetorical theory. Although rhetoric may be the more difficult road to philosophy, the (...) fact that it is being traversed by a group of authors largely from speech communication demonstrates important growth in this field. Ultimately, there is recognition that if different thinkers can have solid reasons to adhere to disparate philosophies, serious communication problems can be eliminated. Rhetoric and Philosophy will assist scholars in choosing from among the many philosphical starting places for rhetoric. (shrink)

This paper extends the fields of visual and object semiosis, style, and rhetoric by introducing the concept of critical object images. It identifies five of their rhetorical functions in literature and demonstrates the semiotic and rhetorical specificity and force of literary object images. Inter-disciplinary concepts and theories used in the study are introduced before the concept is tested and developed through analyses of object images with critical roles in the Victorian scenes of Virginia Woolf’s novels. The inductive analyses (...) trace the semiosis and stylistic affordances of the selected critical object images, with reference to three categories of kitsch inauthenticity, and their formal and cultural contexts, noting the rhetorical function they serve. Multimodal stylistics and the semiotics of visual images and of objects are used in these analyses, and the unique contribution of critical object images as rhetorical elements in literature is uncovered and explained. The analysis of Woolf’s representation of selected objects shows how the critical object images function rhetorically, through their stylistic connotations, to present unambiguous meanings that are not openly stated in the texts’ verbal discourse. (shrink)

Bodily rhetoric is a burgeoning field, with scholars investing attention to the ways in which non-verbal communication mediates change between individuals and groups in complex scenarios, including political settings. Scenarios in which individuals move together – whether in completely extemporaneous situations or in existing forms such as Contact Improvisation, Argentinian Tango, or Classical Pas de Deux – pose a similarly complex communicative problem. Drawing on the work of Lloyd Bitzer, I demonstrate how rhetorical theory provides methodological insight by which (...) we can better understand the dynamic practice that is always already happening in situations where individuals move together. (shrink)

The anti-sceptical relativism and self-conscious rhetoric of the pragmatist tradition, which began with the Older Sophists of Ancient Greece and developed through an American tradition including William James and John Dewey has attracted new attention in the context of late twentieth-century postmodernist thought. At the same time there has been a more general renewal of interest across a wide range of humanistic and social science disciplines in rhetoric itself: language use, writing and speaking, persuasion, figurative language, and the effect of (...) texts. This book, written by leading scholars, explores the various ways in which rhetoric, sophistry and pragmatism overlap in their current theoretical and political implications, and demonstrates how they contribute both to a rethinking of the human sciences within the academy and to larger debates over cultural politics. (shrink)

Although it is well known in other fields, the concept of “resilience” has not been addressed explicitly by feminist rhetoricians. This collection develops it in readings of rhetorical situations across a range of social contexts and national cultures. Contributors demonstrate that resilience offers an important new conceptual frame for feminist rhetoric, with emphasis on agency, change, and hope in the daily lives of individuals or groups of individuals disempowered by social or material forces. Collectively, these chapters create a robust (...) conception of resilience as a complex rhetorical process, redeeming it from its popular association with individual heroism through an important focus on relationality, community, and an ethics of connection. Resilience, in this volume, is a specifically rhetorical response to complicated forces in individual lives. Through it, Feminist Rhetorical Resilience widens the interpretive space within which rhetoricians can work. (shrink)

Recent rhetorical critiques of philosophy and science assume a contrast between rational argument and rhetoric that is inherited from an antirhetorical tradition in philosophy. This article rejects that assumption. Rhetoric is compatible with reasoned discourse in a strong sense originally outlined by Aristotle. Rhetorical analysis reveals the inadequacy of purely demonstrative accounts of rational argument and cognitive accounts of the conditions for rational assent to propo sitions. Social studies of the rhetoric of science, and in particular of credibility (...) claims, need not fall into the forms of relativism and global antirealism with which they have become associated. (shrink)

Bodily rhetoric is a burgeoning field, with scholars investing attention to the ways in which non-verbal communication mediates change between individuals and groups in complex scenarios, including political settings. Scenarios in which individuals move together – whether in completely extemporaneous situations or in existing forms such as Contact Improvisation, Argentinian Tango, or Classical Pas de Deux – pose a similarly complex communicative problem. Drawing on the work of Lloyd Bitzer, I demonstrate how rhetorical theory provides methodological insight by which (...) we can better understand the dynamic practice that is always already happening in situations where individuals move together. (shrink)

ABSTRACT The phrase “Enlightenment rhetoric” typically denotes discourses bent on rejecting classical oratorical styles in favor of purportedly scientific ones. Likewise, scholars often associate Enlightenment rhetorical styles with the scientific epistemologies that emerged in the seventeenth and eighteenth centuries. This article reconsiders Enlightenment rhetoric by analyzing David Hume’s 1742 essay “Of Eloquence.” More specifically, the article argues that the Scottish Enlightenment context necessitated a rhetoric that compensated for the discursive limitations of new scientific worldviews. In so doing, the article (...) argues that Hume verbalizes the transcendent dimension of classical eloquence in ways commensurate with the emphasis on perspicuity emerging in English culture, a rhetorical maneuver that the author calls discursive transcendence. Hume’s “Of Eloquence” thus serves as a case study demonstrating how an Enlightenment writer advanced a rhetoric that both rejects and pulls from prior rhetorical traditions, constituting a new understanding of Enlightenment rhetoric. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Rhetoric and Capitalism:Rhetorical Agency as Communicative LaborRonald Walter GreeneIt is a commonplace to describe rhetorical agency as political action. From such a starting point, rhetorical agency describes a communicative process of inquiry and advocacy on issues of public importance. As political action, rhetorical agency often takes on the characteristics of a normative theory of citizenship; a good citizen persuades and is persuaded by the gentle (...) force of the better argument. More radical visions of argument might include strikes, sit-ins, and boycotts in the rhetorical arsenal of good citizenship, and some might even flirt with violence as rhetorical action. This model of rhetorical agency requires a translation of the conceptual apparatus of rhetoric and its alignment with the problematics of democratic theory and actually existing democratic regimes. Classical models that hoped to harness rhetorical agency to the making of the "orator-statesman" (sic) must reimagine political participation in terms of publics and counterpublics, social movements, electoral campaigns, communication media and technologies, as well as supra- and sub-national institutional settings. As the classical norms of citizenship rub against (post) modern realities, a permanent anxiety over the meaning and potential of rhetorical agency seems destined to be lodged in the critical imagination of rhetorical studies. If politics today is, in Jodi Dean's words, "a domain of financially mediated and professionalized practices centered on advertising, public relations, and the means of mass communication," then actually existing rhetorical agency manifests itself in efforts to "raise the money, buy the television time, register the domain names, build the website, and craft the accessible, user-friendly, spectacular message" (2003, 96).If we recognize Dean's description of the political as an accurate description of the rhetorical situation today, rhetorical studies is left with three strategies: It can refashion a deliberative vision of rhetorical agency into a normative ideal for critiquing the structural conditions (capital, media [End Page 188] concentration) of political participation. Second, it can enlarge the field of normatively acceptable ways and means of political participation, for example, by embracing the more spectacular politics associated with visual and body rhetorics. Finally, rhetorical studies can work on the "demand" side and design new strategies and tactics for activating the rhetorical participation of citizens, for example, by encouraging the creation of communicative norms necessary for reinvigorating voluntary and civic organizations. However, while each of these approaches provides a research agenda, none of them gets at the root cause of the anxiety over agency: the attachment of rhetorical agency to a vision of political change. The anxiety over agency pushes rhetorical critics and theorists into becoming moral entrepreneurs scolding, correcting, and encouraging the body politic to improve the quality and quantity of political participation.The purpose of this paper is to offer an escape route from theorizing rhetorical agency as a model of political communication.1 In opposition to a political-communicative vision of rhetorical agency, this paper suggests a different materialist ontology, one that imagines rhetorical agency as a form of living labor. I will argue that rhetorical agency belongs to the domain of communicative labor, a form of labor increasingly necessary to the workings of contemporary capitalist production. In other words, I want to replace a political-communicative model of rhetorical agency with a materialist-communicative model. To highlight the similarities and differences between the two models, I will focus on how the interface between politics, communication, and economics plays out in the Marxist tradition of rhetorical studies. I will organize this tradition into two sections: the first, represented by James Aune, advocates a hermeneutic approach to rhetorical agency, and the second, represented by Dana Cloud, argues for imagining rhetorical agency as a class-based social movement. By focusing on the work of my comrades, the paper risks being received as a "left sectarian" polemic.2 As I will demonstrate in each section, the problem with these two approaches has less to do with Marxism and more to do with how they turn to hermeneutics and social movements to imagine rhetorical agency in the idiom of communication theory. In the third section of the paper I will resituate rhetorical agency into a materialist ontology of labor and capitalist production. In so... (shrink)

The growing capabilities of artificial intelligence (AI) word processing models have demonstrated exceptional potential to impact language related tasks and functions. Their fast pace of adoption and probable effect has also given rise to controversy within certain fields. Models, such as GPT-3, are a particular concern for professionals engaged in writing, particularly as their engagement with these technologies is limited due to lack of ability to control their output. Most efforts to maximize and control output rely on a process known (...) as prompt engineering, the construction and modification of the inputted prompt with expectation for certain outputted or desired text. Consequently, prompt engineering has emerged as an important consideration for research and practice. Previous conceptions of prompt engineering have largely focused on technical and logistic modifications to the back-end processing, remaining inaccessible and, still, limited for most users. In this paper, we look to the technical communication field and its methods of text generation—the rhetorical situation—to conceptualize prompt engineering in a more comprehensible way for its users by considering the context and rhetoric. We introduce a framework, consisting of a formula, to prompt engineering, which demands all components of the rhetorical situation be present in the inputted prompt. We present discussions on the future of AI writing models and their use in both professional and educational settings. Ultimately, this discussion and its findings aim to provide a means of integrating agency and writer-centric methods to AI writing tools to advance a more human-in-the-loop approach. As the use of generative AI and especially NLP-based technologies become common across societal functions, the use of prompt engineering will play a crucial role not just in adoption of the technology, but also its productive and responsible use. (shrink)

While critics have relied upon bibliographical data and his translation of Thucydides to establish the early Thomas Hobbes as a humanist, this essay argues that substantive evidence to support this conclusion can be found in the comparatively neglected discourses of the Horae Subsecivae. Reading Hobbe's contribution to the Horae alongside his translation of Thucydides reveals a consistent concern with the political potential of both verbal and visual images and with the dangers rhetorical manipulation could pose to individual and sovereign (...) authority. Together these texts demonstrate an early Hobbes already deeply invested in the political debates and crises of his era. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Rhetorical Agency as a Property of QuestioningNick TurnbullAttention to agency has increased with the ongoing crisis of thought arising from the critique of metaphysics. With the absence of a foundation for reason comes an increased scope for choice in the interpretation of the world and the necessity to persuade others where demonstrative reason is lacking. Hence the "rhetorical turn" accompanies the problematization of knowledge. Even identity itself (...) has been "rhetoricized" with the death of the subject, and attention turns to how discourse constructs knowledge of the world and of ourselves. The rhetorical turn supports an increased capacity of agency in the use of language to construct identity and to relate to others. Agency is a fundamental property of rhetoric: we can debate the discourse of an interlocutor through resort to argumentation even if, as Gerard Hauser notes in the call for papers, that interlocutor is a monster. Philosophy itself has been rhetoricized in that the many philosophical systems of history have been revealed to be unsupportable now that there is no firm foundation upon which to ground inference in general. In a discourse without foundations we are free to choose between different philosophies, so much so that some have rejected philosophy itself in favor of general arbitrariness. This is apparent in deconstruction in philosophy and the rehabilitation of sophism within rhetoric.Where there is choice there is agency, of the rhetor and the audience. But the agency that is so positive for rhetoric is also that for which rhetoric has been condemned. Rhetoric has long been associated with sophistic, in which discourse can be used to deceive others or to simply demonstrate the status of the rhetor regardless of the truth of the conclusions reached. Rhetorical agency permits deception and stands in contrast with logical demonstration, in which necessity and self-evidence are the hallmarks of ideal reason. We have no choice but to accept necessary conclusions. Hence the apparent weakness of rhetoric in relation to logic and the questionable status [End Page 207] of the ethical properties of agency. And if agency is condemned as relativist, is not humanity condemned along with it? The rise of rhetoric also encompasses the "rhetoric of inquiry," which shows that even science employs rhetorical devices to construct the world and to persuade its audience. Science is especially rhetorical in the process of discovery, which is nonscientific. Nonetheless, the status of rhetoric is still problematic because of the freedom it permits. It is viewed by many as a weakness to be eliminated rather than a positive quality to be embraced. The contrast between rhetorical agency and logical necessity lies at the heart of contemporary debates about knowledge, identity, and postmodernity.In this paper I address the nature of rhetorical agency. This requires an examination of the foundations of knowledge and the division between logic and rhetoric. Although this division has been addressed many times in this journal, I believe it is still useful to revisit the debate. We must try to move beyond the postmodern impasse if knowledge is to progress and if rhetoric is to overcome its residual status. I draw on the philosophy of Michel Meyer, who offers a unique perspective on the status of rhetoric and the nature of philosophy. First, I outline the rhetorical turn as part of an increasing problematization of thought. I suggest that the rhetorical turn is incomplete because although problematicity is present in postmodern times, it remains unthematized on its own terms. The division between logic and rhetoric arises from an underlying conflict between freedom and necessity that suggests we inquire into the nature of the problematic itself. Next, I propose that Michel Meyer offers a solution to the problem by effecting a synthesis of freedom and necessity in his consideration of questioning as the foundation of reason and the consideration of the historical crisis faced by philosophy at the end of the twentieth century. Finally, I suggest that agency can be understood as a fundamental property of questioning that arises from the necessity of questioning as the foundation of reason. Rhetorical agency is thus a defining characteristic of humanity.1.The Aristotelian division of logic and rhetoric separated the necessary from the contingent... (shrink)

Stauffer demonstrates the complex unity of Plato's Gorgias through a careful analysis of the dialogue's three main sections. This includes Socrates' famous argumentative duel with Callicles, a passionate critic of justice and philosophy, showing how the seemingly disparate themes of rhetoric, justice and the philosophic life are woven together into a coherent whole. His interpretation of the Gorgias sheds new light on Plato's thought, showing that Plato and Socrates had a more favourable view of rhetoric than is usually supposed. Stauffer (...) also challenges common assumptions concerning the character and purpose of some of Socrates' most famous claims about justice. Written as a close study of the Gorgias, Stauffer also treats broad questions concerning Plato's moral and political psychology and uncovers the view of the relationship between philosophy and politics that guided Plato as he wrote his dialogues. (shrink)

The principal objective of this study is to present and discuss the elements that emerge from Michel Foucault's archeological undertakings, which, in our view, configure the existence of a new rhetoric that deals with what the French philosopher called the rarefaction of the subject and rarefaction of discourse in his inaugural lecture at the Collège de France (Foucault, 1996). This new rhetoric would be in charge of reflecting and analyzing the phenomena that result from both the rarefaction of the subject (...) and the rarefaction of discourse, that is, such rhetoric invests in what is responsible for imposing on the speaking subject what to say and how to say it. Therefore, it turns to certain mechanisms of control of discourses that Foucault presented in The Discourse on Language, a work that completes five decades of its publication. This Foucauldian rhetoric also has as its main function to deal with the history of the present, that is, to reflect on what we do and think at this exact moment, which, in turn, would be in charge of contributing to the history of how we became subjects in a culture like ours, at this stage of high modernity and the Information Age. From this perspective, she would be interested in the processes of identification and subjectivation that result from the ways in which we become subjects. In short, it is a study that seeks to present elements that demonstrate the emergence of a new rhetoric that emerges from the work of Michel Foucault, who, according to Deleuze (1992), increasingly invested in a generalized pragmatics. (shrink)

Taking as his point of departure Heidegger’s description of hermeneutics as the “process of making things clear in talking about them,” Smith sets out to “lay bare” or “lay out” the nature of argument by presenting a tightly interwoven series of readings of the great philosophical works that have shaped our understanding of demonstration, dialectic, and rhetoric. His interpretations of the relevant works of Plato and Aristotle focus on explicit and implicit references to argument as it actually occurs in (...) conversations and discussions rather than as it is filtered through abstractive theories. In the process the author discloses heretofore unnoticed or deemphasized themes in these ancient texts. (shrink)

The problem St. Augustine confronts in the Confessions is fundamentally one of rhetoric: God should be singularly desirable, yet rhetoric seems necessary to motivate our pursuit of him. Religion participates in the relative marketplace of rhetoric, where ideals need to be authorized because they lack a self-sufficient rationale. In his early encounters with Cicero and the Platonists, Augustine struggles to renounce all such partial ideals in order to pursue philosophical truth unequivocally. Yet the refusal of rhetoric is, paradoxically, another willed (...) ideal authorized by its own rhetoric. Augustine ultimately escapes rhetoric in the conversion scene by demonstrating his inescapable subjection to it; in doing so, he surrenders his will in such a way as to permit God's grace to operate through him. His conversion ultimately results from this inverted humiliation, which forces Augustine to abdicate his ascetic efforts and pretensions. (shrink)

The phrase "Enlightenment rhetoric" typically denotes discourses bent on rejecting classical oratorical styles in favor of purportedly scientific ones. Likewise, scholars often associate Enlightenment rhetorical styles with the scientific epistemologies that emerged in the seventeenth and eighteenth centuries. This article reconsiders Enlightenment rhetoric by analyzing David Hume's 1742 essay "Of Eloquence." More specifically, the article argues that the Scottish Enlightenment context necessitated a rhetoric that compensated for the discursive limitations of new scientific worldviews. In so doing, the article argues (...) that Hume verbalizes the transcendent dimension of classical eloquence in ways commensurate with the emphasis on perspicuity emerging in English culture, a rhetorical maneuver that the author calls discursive transcendence. Hume's "Of Eloquence" thus serves as a case study demonstrating how an Enlightenment writer advanced a rhetoric that both rejects and pulls from prior rhetorical traditions, constituting a new understanding of Enlightenment rhetoric. (shrink)

An examination of the language and style of the work to demonstrate Smith’s engagement with the challenges which history and actuality offer to his beliefs in the natural system of liberty.

The study we report in this article addresses the results of comparing the rhetorical trees from two different languages carried out by two annotators starting from the Rhetorical Structure Theory. Furthermore, we investigate the methodology for a suitable evaluation, both quantitative and qualitative, of these trees. Our corpus contains abstracts of medical research articles written both in Spanish and Basque, and extracted from Gaceta Médica de Bilbao. The results demonstrate that almost half of the annotator disagreement is due (...) to the use of translation strategies that notably affect rhetorical structures. (shrink)

In light of Ruth Wilson Gilmore’s call that abolition means to “change everything,” how might we understand an abolitionist literary method? An abolitionist literary method dials into the language of critiquing prisons. This essay contends that recent developments in U.S. discourse concerning prison reform and prison abolition rely on the distinction between metaphor and metonymy. As rhetorical tropes, metaphor and metonymy both operate by means of figurative language. Metaphor creates a parallel formation between terms, popular in prison reformist language (...) (i.e. “prison as labor,” “prison as slavery,” “schools as prisons,” or “black holes as prisons”), while metonymy demonstrates a network between materially related sites, persons, and objects (as in “flesh,” “black holes,” or “the Prison Industrial Complex”) more central to the rhetoric of prison abolition. Following Emily Apter’s critique of Fredric Jameson’s “carceral metaphors,” I demonstrate these distinctions between metaphor-reform and metonymy-abolition through textual analysis of a Black feminist archive by considering the work of Ruth Wilson Gilmore, Hortense Spillers, Saidiya Hartman, George Jackson, Evelynn Hammonds, and Assata Shakur. These different thinkers employ metonymy to illuminate theoretical possibilities for abolition through economics, flesh, motherhood, intimacy, sexuality, and physics over a period of thirty years. That being said, none of these writers define their work by the principal status given to metonymy, and this essay seeks to bring together their interventions through this rhetorical trope. I propose that abolition’s stretch through metonymy is central to an abolitionist literary method, provoking the animated reconsideration of language-use by scholars and activists. While not eliding metaphor entirely, this historical materialist work demonstrates that the careful elaboration of words and phrases becomes more robustly anti-carceral when one indexes where, how, and why metaphor and metonymy contract or extend imaginative political possibility. (shrink)

In this eloquent book, Kathy Eden challenges commonly accepted conceptions about the history of hermeneutics. Contending that the hermeneutical tradition is not a purely modern German specialty, she argues instead that the historical grounding of modern hermeneutics is in the ancient tradition of rhetoric. Eden demonstrates how the early rhetorical model of reading, called interpretatio scripti by Cicero and his followers, not only has informed a continuous tradition of interpretation from Republican Rome to Reformation Europe but also has forged (...) such enduring hermeneutical principles as meaning, context, and literary economy. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Rhetoric as a Balancing of Ends:Cicero and MachiavelliGary RemerIn his youthful work on rhetoric, De inventione (published about 86 B.C.E.), Cicero lists the ends for deliberative (political) oratory as honestas and utilitas (the good or honorable and the useful or expedient). In more mature writings, like De oratore (55 B.C.E.) and De officiis (44 B.C.E.), Cicero maintains a similar position: that the morally good and the beneficial are reconcilable. (...) For example, Cicero assumes in De officiis the identity of the honestum and the utile. He states there that "there is one rule for all cases;... either the thing that seems beneficial must not be dishonorable, or if it is dishonorable, it must not seem beneficial" (On Duties 3.81).1 In recent years, Victoria Kahn (1994) and J. Jackson Barlow (1999) have offered Machiavelli's "rhetorical politics"—a politics "attuned to the rhetorical concerns of effective political action" (Kahn 1994, 24)—as a more coherent and intellectually honest alternative to Cicero's attempt to reconcile irreconcilables.2 They contend that, unlike Cicero, Machiavelli accepts the impossibility of simultaneously upholding the morally good and the useful. For Machiavelli, the successful political actor must choose the utile over the honestum.Cicero, however, is not alone in his inconsistency. As Kahn demonstrates, Machiavelli's account of virtù is itself inconsistent. For example, he sometimes includes morality as an element of excellence (virtù) and at other times does not. I contend in this article, however, that Kahn's interpretation [End Page 1] of Machiavelli's contradictoriness as only "apparent," a variability, she argues, that is rhetorically inspired rather than logically deficient, applies not only to Machiavelli, as Kahn would have it, but also to Cicero. I argue that both Machiavelli and Cicero eschew "clear-cut or permanent distinctions" within virtù and between the honestum and the utile, respectively, because they wish to signal the political actor's need for flexibility (Kahn 1994, 30). Insofar as Cicero's internal contradictions, like Machiavelli's, are apparent but not real, I hold that Machiavelli does not offer a political approach that is superior to Cicero's, at least not in the sense of greater intellectual coherence.Despite their similarities, however, Cicero and Machiavelli differ from each other in that Cicero, in contrast to Machiavelli, openly affirms that politics is incomplete without a dual commitment to the good and the beneficial. I examine Machiavelli's focus on the useful and public as opposed to Cicero's additional commitment to the honorable and to the private. I analyze, in particular, the pursuit of glory in Machiavelli as it derives from early classical culture, which was preoccupied with appearances and the search for immortality. I argue that Cicero, while not abandoning the quest for glory, also vests this concept (under Stoic influence) with a private, moral character. In doing so, Cicero adheres to the rhetorical principle of decorum, which obliges orators to adapt themselves to context. This principle, I maintain, is not only a matter of expediency for Cicero but also a moral duty. While Cicero accommodates himself to a Roman world in which private morality was already an important part of one's life, Machiavelli violates decorum, attempting to resurrect a heroic ideal that disappeared long ago.Although most recent work on the revival of rhetorical ethics focuses on Aristotle (see Allen 2004, 140–59; Furley and Nehamas 1994; Garver 1994; Rorty 1996), I discuss Cicero in this essay. Not only has Cicero been the dominant influence on the Western tradition of rhetoric, but he also (unlike Aristotle) includes the honorable as one of the ends of deliberative oratory. Thus Cicero states in De inventione that while "Aristotle accepts advantage as the end [of deliberative oratory],... I prefer both honor and advantage" (2.52.156). And while Aristotle's position on deliberative oratory's ends does not mean that he ignores moral considerations, Cicero's decision to promote the good as an explicit rhetorical end forces his readers (and Machiavelli) to confront the relationship between virtue and expediency in a way that Aristotle's readers do not (Cox 1997, 1113). I concentrate, in particular, on Cicero's De officiis because... (shrink)

How can liberal democracies mobilize their citizens and effect their social integration, while accommodating their tremendous heterogeneity and respecting their freedom? Neo-Kantian liberals and cosmopolitans such as Habermas reject appeals to shared ethnicity, culture, or nation, for fear that they effect the suppression of difference; communitarian critics retort that theories like Habermas's are impotent to motivate social integration. My goal is to show that this theoretical impasse is an artifact of the fact that both camps articulate their disagreements within the (...) tacitly shared parameters inherited from the long-running debate between philosophy and rhetoric. By first interrogating the posited relationship between rhetoric, passion, reason, and politics in Rousseau's oeuvre, I illustrate the reception of this ancient debate in modern political theory, a reception that has effected a series of binaries such as reason/passion and abstract/concrete---the first terms associated with impotence, the second with motivational efficacy. I then turn to contemporary cultural nationalist thought, and demonstrate how these binaries are deployed to critique doctrines such as Habermas's constitutional patriotism. The Rousseauist assumption that affect requires "concrete" sites to motivate social integration is invariably combined with the presupposition that bounded communities such as the nation instantiate the required concreteness. The implausibility of that presumption such communities are "imagined" and not concrete in any relevant sense---is masked by the category of territory, which serves as a trope for concreteness. Tracing the roots of this dubious trope to Rousseau shows how "territory" reproduces the exclusionary features that the distinction between ethnic and civic-territorial nationalism tends to attribute solely to ethnicity: concreteness often means either an exclusionary boundedness directed against the foreign other, or an ossification of collective identities that stifles difference internally. Finally, turning to the discourse-ethical theory's promise to avoid this suppression of difference, I argue that Habermas fails to shake the charge of motivational impotence precisely because he is just as beholden to the philosophy/rhetoric binaries as his critics. Drawing on an Aristotelian art of rhetoric, I show how Habermas's category of discursive rationality can be reconstructed as a mode of organizing, rather than expelling, rhetoric and the passions. (shrink)

Many Protestant denominations have or recently had policies that prohibit “self‐avowed practicing homosexuals” from being ordained. By only prohibiting “practicing” homosexuals, proponents of these policies claim that they do not discriminate against homosexuals as a group since, technically, a homosexual can still be ordained as long as she is “non‐practicing.” In other words, a condemnation of homosexual practice is not the same as a condemnation of homosexual persons. I argue that this is not the case; the rhetoric of homosexual practice (...) does, in fact, amount to a condemnation of gays and lesbians. It does so by conflating the two things it claims to keep separate—homosexual conduct and homosexual identity. I demonstrate this conflation by analyzing the history of this rhetoric and how it has been adjudicated in church court decisions from the United Methodist Church and the Presbyterian Church (USA). (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Classical Rhetoric and the Promotion of the New WorldAndrew FitzmauriceFor many years historians have characterized the relation between the Old World and the New as an encounter in which the New was assimilated to the Old. There is a striking uniformity in the reasons given for this process. It is argued that in their “discovery” the Europeans encountered a world which was radically different from their own and for (...) which they did not possess the concepts to provide a true account. The only available descriptive tools were the categories of European experience. I shall argue that this historical characterization is unsupported by the first English representations of the New World. While it is true that the New World was represented in terms familiar to English audiences, the reason for this translation was dramatically different from that given by historians. The process of conversion to Old World values arises not from an epistemic shock but from the psychology of persuasion found in classical and humanist rhetoric.The purpose of this essay is not to superimpose a new model for under-standing the interaction between Europe and the New World but rather to contribute to recent challenges to precisely the idea that there was a collective European “response” to the New World. Historians who have stressed that the translation of the new into the familiar was imposed by the limits of the European episteme have based these interpretations largely upon accounts of the Spanish conquest, ethnography, and natural history. It has recently been stressed that Europeans differed on the basis of their nationality in their understanding of the issues raised by the conquest of the New World. 1 In this paper I shall argue that the genre of intellectual engagement was equally important to that understanding. [End Page 221]In his seminal lectures The Old World and the New J. H. Elliott compares the Europeans’ discovery of the New World with the response of the Chinese of the T’ang dynasty to the conquest of Nam Viet. Like the Europeans, the “minds and imaginations” of the Chinese “were preconditioned, so that they saw what they expected to see, and ignored or rejected those features of life in the southern lands for which they were mentally unprepared.” 2 Elliott is careful to observe that “what Europeans saw” on the “far side of the Atlantic” inevitably would “depend on the kind of Europeans involved.” 3 From the example of the Chinese experience of Nam Viet, however, he suggests that Europeans shared in a process through which the New World was assimilated, and he argues that this was epistemic: “it may well be that the human mind has an inherent need to fall back on the familiar object and the standard image, in order to come to terms with the shock of the unfamiliar.” 4Stephen Greenblatt has described this process as rhetorical. He stresses that Europeans possessed “many different and conflicting ways of seeing and describing the world” but claims that “the variety is not infinite,” arguing that Europeans shared “a lumbering, jerry built, but immensely powerful mimetic machinery.” 5 “Wonder,” he argues, is “the central figure in the initial European response to the New World, the decisive emotional and intellectual experience in the presence of radical difference.” 6 For Greenblatt the rhetorical process by which wonder reifies and appropriates the alien arises from an epistemic crisis; that is, wonder is provoked by the “presence of radical difference.” 7 [End Page 222]Underlying many of these accounts, as Mary Fuller has recently observed, is the sense of a New World outside language, a sense that “there is something self-evident, unambiguous, unified on the other side of language.” 8 Fuller explores the rhetoric of New World narratives by demonstrating that this referent is always absent and that the “other” is inside language.For the majority of authors writing in English about the New World, however, it is not the presence or absence of the “other” that produces their conversion of the alien to the familiar. Most Elizabethan and Jacobean tracts concerning the New World were promotional: their mode was persuasion. The tracts were written in terms of the classical and humanist art... (shrink)

Many Protestant denominations have or recently had policies that prohibit “self-avowed practicing homosexuals” from being ordained. By only prohibiting “practicing” homosexuals, proponents of these policies claim that they do not discriminate against homosexuals as a group since, technically, a homosexual can still be ordained as long as she is “non-practicing.” In other words, a condemnation of homosexual practice is not the same as a condemnation of homosexual persons. I argue that this is not the case; the rhetoric of homosexual practice (...) does, in fact, amount to a condemnation of gays and lesbians. It does so by conflating the two things it claims to keep separate—homosexual conduct and homosexual identity. I demonstrate this conflation by analyzing the history of this rhetoric and how it has been adjudicated in church court decisions from the United Methodist Church and the Presbyterian Church (USA). (shrink)

In accordance with the compositionality criterion and hierarchy principle of Rhetorical Structure Theory, this study reframes each tree in the RST Discourse Treebank into three new dependency trees with ultimate nodes being clauses, sentences, and paragraphs, respectively, which also draw on an analogy between syntactic and discourse trees. Detailed percentages of various RST relations at the three granularity levels are examined, illuminating the discourse processes of organizing units of one granularity level into those of the next upper level and (...) suggesting certain homogeneity and interaction across levels in the Treebank, particularly at the two upper levels. The study demonstrates the applicability of RST analysis between same-level terminal units. With unique analytical advantages, the newly constructed discourse dependency trees provide new research prospects. (shrink)

There is a tension apparent in Adam Ferguson's Essay on the History of Civil Society between his naturalistic account of the history of societies as emanating from principles of human nature on the one hand, and on the other, the rhetorically charged moralism that readers have generally noted in his critique of contemporary polished and commercial societies. This is related in the article to questions about the appropriate relationship between forms of rhetoric and the writing of moral and political philosophy (...) as they appeared in early-modern political thought and were taken up by other figures in the Scottish Enlightenment (most notably Hume). The article shows how reading Ferguson's text as an exercise in political rhetoric, which harnesses the additional force of forensic and demonstrative forms of eloquence, can provide a basis for understanding not only the intended relationship between the two sides of its argument but also its relationship with Ferguson's role as a teacher of morals at Edinburgh University. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Rhetoric and AngerKenneth S. Zagacki and Patrick A. Boleyn-FitzgeraldSince most believe anger can be either good or bad, rhetors face a moral problem of determining when anger is appropriate and when it is not. They face a corresponding rhetorical problem in deciding when and how to express anger and determining the role that it might play in public discourse, with specific audiences and in particular rhetorical situations. (...) Rhetorical scholars have catalogued whole genres of angry rhetoric—apocalyptic genres, jeremiads, the demonizing rhetoric of religious and political leaders—wherein the rhetorical display of anger is explained in terms of situational conventions and cultural norms.1 Yet these scholars have not easily resolved the moral problems associated with angry rhetoric. Aristotle suggested the earliest and most obvious solutions to these problems. In the Nicomachean Ethics, he outlines a typology for discerning the moral limits of anger and, by implication, angry rhetoric. And in Book II of the Rhetoric he asserts that the orator needs to know the structure of emotions like anger and how to intensify and dissipate them. Or, in other words, the orator must know how to make it reasonable to be angry. Some contemporary philosophers have gone further, suggesting that a failure to feel and express anger in public betrays an insufficient concern for justice and self respect.In this essay, we follow Aristotle in arguing that anger is sometimes the emotion we expect people to feel or the rhetorical response we expect them to display and evoke in others. But we also challenge part of Aristotle's argument by asking: "Even when angry rhetoric would appear to be a reasonable, morally appropriate response, is there a way in which rhetors might manage anger in their public discourse in order to achieve ends which are both morally and pragmatically productive?" The answer, we propose, lies in what we call "non-angry" rhetoric, which involves transforming and reflecting upon anger in public discourse. Because such rhetoric often promotes noble ends such as reconciliation and forgiveness, it is at least morally permissible and more likely morally virtuous.2 In order to establish these claims, our analysis focuses on the case of Nelson Mandela and his "Address to the Interfaith Commissioning Service for the Truth and Reconciliation Commission."3 In this speech, Mandela, as our [End Page 290] analysis demonstrates, managed anger and turned it into an object of reflection, thereby illustrating what opportunities for reconciliation and democratic deliberation would look like during the difficult period attending the political transition in South Africa in general and the Truth and Reconciliation Commission (TRC) hearings in particular. His "Address" exemplified a unique moment when the rhetoric and the ethics of anger came together in a public performance. While acknowledging the understandable anger of blacks, Mandela (who may in fact have harbored considerable anger himself) simultaneously suggested that by engendering a less hostile social-political context, in which participants maintained their self-respect without necessarily sacrificing justice, a new democratic community could emerge. This would be a community where, as he described it, individuals began to reconcile with and no longer persecute one another. As Aristotle might explain, the purpose of Mandela's speech was to manage the anger of blacks, so that they would then be able to deliberate properly about the issues before the TRC and about the larger democratic transition. As the philosopher Eugene Garver says, the particular passions Aristotle chooses to explore in the Rhetoric serve a role necessary for the kind of public, political decision making he assigns to rhetoric. These emotions serve to integrate—or segregate, as the case may be—"distinct individuals into a deliberative or judging body, or demos" (1994, 131).What we are recommending, then, is that rhetoric encompasses both considerations of moral desert as well as broader moral concerns. While there are times when individuals seem to deserve our angry rhetoric, it may not be justified from a broader moral perspective, especially when the goal is the good of the state or the community—viz., if angry rhetoric leads to the violent dissolution of democratic community. Ultimately, we argue that the moral constitution of political, deliberative communities must be viewed in terms... (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Hegelian RhetoricThora Ilin BayerIntroduction: Rhetoric and DialecticAristotle in the famous first line of his Rhetoric defines the relationship between rhetoric and dialectic: "Rhetoric is the counterpart of dialectic" (1354a). Both rhetoric and dialectic belong to no definitive science. They treat those things that come within the purview of all human beings. As an antistrophes to dialectic, rhetoric concerns particular cases and "may be defined as the faculty [dynamis] of (...) observing in any given case the available means of persuasion" (1355b). Dialectic concerns reasoning on general issues and in its generality it is like deduction. But unlike deductive demonstration, dialectic, as Aristotle says in Topics, "reasons from reputable opinions," rather than from premises that are true and primitive (100a).Kant in the Critique of Pure Reason takes a more extreme view of dialectic than Aristotle. Kant regards dialectic as a logic of illusion (Schein) that occurs when reason takes its powers beyond experience to make claims concerning the nature of the soul, world, and God. When reason attempts to determine the nature of what the soul is in itself, its assertions end in paralogisms; when it does so about the world its claims end in antinomies; and when it does so about God its efforts end in the impossibilities of the ontological, cosmological, and teleological arguments. Kant regards rhetoric as having no role in the philosophical pursuit of truth. In the Critique of Judgment Kant classifies rhetoric (Beredsamkeit) as belonging [End Page 203] to fine art. He regards ars oratoria as an art of manipulation and deception that achieves its end by a beautiful show (Schein) of speech that plays upon human weaknesses. He says oratory deserves no respect whatsoever—"ist gar keiner Achtung würdig" (1951, 172n50; 1974, 185n).1 Kant's exclusion of rhetoric from Kritik (with which he identifies philosophy) establishes the general exclusion of rhetoric in the development of philosophical idealism.Hegel interpretation for a century and a half presumed that rhetoric was irrelevant to understanding Hegel's thought. It considered Hegel's dialectic as a method independent of any connection to rhetoric. The first book on Hegel in English, James Hutchinson Stirling's The Secret of Hegel, published in 1863, regards the key to Hegel's system as his formulation of the concrete universal (Begriff). He makes no reference to rhetoric as an element in Hegel's thought (1887, xxii). In his preface to the Phenomenology of Spirit, Hegel mentions Plato's Parmenides as "surely the greatest artistic achievement of the ancient dialectic," but he makes no mention of rhetoric (1952, 57; 1977, 44). A ground for ignoring rhetoric as important for Hegel's philosophy is the fact that Hegel himself ignores it. There is no discussion of rhetoric (Redekunst) in his whole corpus beyond a few pages concerning the differences between poetry and prose in his Lectures on Fine Art (1986, 15:257–68; 1998, 2:986–95).All of the approaches to Hegel in nonrhetorical terms changed with the appearance of Donald Phillip Verene's Hegel's Recollection: A Study of Images in the "Phenomenology of Spirit" (1985) followed by John H. Smith's The Spirit and Its Letter: Traces of Rhetoric in Hegel's Philosophy of "Bildung" (1988).2 Verene's work showed that there is a dialectic between image (Bild) and concept (Begriff) within Hegel's mode of expression that provides the reader with a necessary means of access to the work. Smith's study showed not only that Hegel employs rhetorical principles in the composition of the Phenomenology but that Hegel in his early years studied rhetoric closely and was concerned to master it. Smith's work, although developed independently of Verene's, joined with it to present a new reading of Hegel. This poetical and rhetorical grasp of Hegel's thought has been recently restated in Verene's Hegel's Absolute (2007).My views that follow begin where Verene's and Smith's accounts leave off. I wish to consider two questions that extend what has been broached in their readings of Hegel. (1) In what sense does Hegel's Phenomenology embody a transformation of the Aristotelian conception of rhetoric as an antistrophes to dialectic? (2) To... (shrink)

The aim of this paper is to demonstrate the applicability of multivariate mapping techniques to the exploration of the rhetorical semiotic brand image structure of ad films. By drawing on correspondence analysis and multidimensional scaling, two techniques that are amply used in corpus linguistics and in marketing research, but also on the data reduction technique of factor analysis, it will be displayed how a set of nuclear semes and classemes or an intended semic structure that underlies ad filmic discursive (...) structures may be projected alongside rhetorical figures by its internal stakeholders (i.e., a brand management team, an account planning team or a marketing research team) with view to attaining differential brand associations. The illustration of the exploratory analytical methods takes place by recourse to a corpus of 62 ad filmic texts from 13 sub-brands of the 3 major brands in the UK cereals market and 321 ad filmic segments that resulted from the segmentation procedure. This paper seeks to contribute to advancements in the brand image and advertising rhetoric research streams by addressing distinctive modes of advertising rhetorical configuration at the level of the ad filmic text (as against print ads where the bulk of research on advertising rhetoric has concentrated), and moreover on a segment-by-segment level, rather than treating the ad film as a standalone unit of analysis, by adopting a multimodal outlook to advertising configurations that takes into account not only the verbal or the visual mode, but also interactions among modes, by adopting a product category-specific approach to advertising/brand textuality that draws on rhetorical semiotics and by employing exploratory statistical methods against the background of content analytic output. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:The Rhetoric of RHETORIC: The Quest for Effective CommunicationCarolyn R. MillerThe Rhetoric of RHETORIC: The Quest for Effective Communication. Wayne C. BoothMalden, Mass: Blackwell, 2004. Pp. xvi + 206. $20.95, paperback.By using the traditional word rhetoric I want to suggest a whole philosophy of how men succeed or fail in discovering together, in discourse, new levels of truth (or at least agreement) that neither side suspected before.—Wayne C. (...) Booth, 1974Listening-Rhetoric is what I most long to celebrate and practice—the kind that is sadly rare.... Here both sides join in a trusting dispute, determined to listen to the opponent's arguments, while persuading the opponent to listen in exchange.... Both sides are pursuing not just victory but a new reality, a new agreement about what is real.—Wayne C. Booth, 2004By the evidence of these two quotations, the late Wayne Booth sustained a passionate interest in a constructivist, cooperative rhetoric for at least thirty years. His 1974 Modern Dogma and the Rhetoric of Assent first sounds many of the themes that are rearticulated in his 2004 The Rhetoric of RHETORIC, a volume in the Blackwell Manifestos series. Both books were motivated by evident failures of public discourse, the earlier one by those emanating from the Vietnam War, including student protests at the University of Chicago, and the recent one by multiple rhetorical sins of the Bush administration and the national media, especially those concerning the war in Iraq. Indeed, Booth confesses here that his distress dates at least to 1963, when he lamented that "the debate about the [Kennedy] assassination [may be] a greater national disgrace than the assassination itself" (109).What animates Booth in both books is the conviction not that only we can do better in conducting our discursive relationships as a nation, as institutions, as families, but that we must do so. We must do so because our ability to live and progress together depends on our talking rather than resorting to force and on our talking in a way that engenders trust and enables continued debate, rather than provoking mistrust and disrespect. The two enemies he has always in sight are violence and deception. These are two forms of rhetorical failure, but the two become entangled when "violence and the threat of violence corrupt rhetoric," particularly during times of war (118), and when corrupt rhetoric itself becomes a kind of violence (48). [End Page 261]As a "manifesto" addressed to a non-specialist audience, The Rhetoric of RHETORIC is relatively brief, engagingly written, and passionately argued. It includes chapters on definitions of rhetoric (good and bad), the history of rhetorical studies, the difficulties of judging rhetoric (i.e., the disjunction between instrumental and ethical effectiveness), the dispersal of rhetoric to multiple disciplines and forums, the condition of rhetorical education today, the dangers of bad rhetoric in politics and in the media, and a demonstration of how our many intractable debates might be improved with "listening-rhetoric," using as a case example the "warfare" between science and religion. Throughout, Booth dramatizes his ideal of listening-rhetoric by engaging in frequent proleptic questioning and refutation as well as reflexive commentary.Anyone who heard Booth talk at a conference within the past decade or more has first-hand knowledge of his predilection for neologism, and he indulged himself in this book (though he resisted in 1974; see Modern Dogma, 11n5). His term for bad rhetoric, the rhetoric that exacerbates misunderstanding or seeks victory through deception, is "rhetrickery"; his term for the best rhetoric, a kind of critical consciousness that seeks to find common ground and to remove misunderstanding, is "rhetorology." We are also introduced to LR (listening-rhetoric), WR (win-rhetoric), BR (bargain-rhetoric), Rhet-Ed (rhetorical education), P-Rhet (political rhetoric), and MR (media rhetoric).Rhetorology, or listening-rhetoric, is Booth's solution to our rhetorical woes, a solution that admittedly has both philosophical and practical limitations. Rhetorology opposes rhetrickery and some versions of win-rhetoric. He is at some pains to explain and sequester these damaging capabilities so that the unsavory aspects of rhetoric's reputation do not obscure its positive potential. Readers familiar with recent rhetorical theorizing... (shrink)

This paper deals with the philosophical purpose of the Gorgias. I argue that this dialogue, both in its form and content, yields a dramatic demonstration that the success of the Socratic inquiry depends on the character of his interlocutors and their sense of what is shameful or not. To read the Gorgias is to inquire whether Socrates’ refutations have demonstrated anything. Although there is no definition of justice, happiness or the art of rhetoric, the dialogue nevertheless shows that justice (...) and trustworthiness concern both the practitioners of rhetoric and those of dialectic. (shrink)

This important volume explores alternative ways in which those involved in the field of speech communication have attempted to find a philosophical grounding for rhetoric. Recognizing that rhetoric can be supported in a wide variety of ways, this text examines eight different philosophies of rhetoric: realism, relativism, rationalism, idealism, materialism, existentialism, deconstructionism, and pragmatism. The value of this book lies in its pluralistic and comparative approach to rhetorical theory. Although rhetoric may be the more difficult road to philosophy, the (...) fact that it is being traversed by a group of authors largely from speech communication demonstrates important growth in this field. Ultimately, there is recognition that if different thinkers can have solid reasons to adhere to disparate philosophies, serious communication problems can be eliminated. _Rhetoric and Philosophy_ will assist scholars in choosing from among the many philosphical starting places for rhetoric. (shrink)

_Discusses philosophers Mencius and Aristotle as socio-ecological thinkers._ Mencius (385–303/302 BCE) and Aristotle (384–322 BCE) were contemporaries, but are often understood to represent opposite ends of the philosophical spectrum. Mencius is associated with the ecological, emergent, flowing, and connected; Artistotle with the rational, static, abstract, and binary. Douglas Robinson argues that in their conceptions of rhetoric, at least, Mencius and Aristotle are much more similar than different: both are powerfully socio-ecological, espousing and exploring collectivist thinking about the circulation of energy (...) and social value through groups. The agent performing the actions of _pistis_, “persuading-and-being-persuaded,” in Aristotle and _zhi_, “governing-and-being-governed,” in Mencius is, Robinson demonstrates, not so much the rhetor as an individual as it is the whole group. Robinson tracks this collectivistic thinking through a series of comparative considerations using a theory that draws impetus from Arne Naess’s “ecosophical” deep ecology and from work on rhetoric powered by affective ecologies, but with details of the theory drawn equally from Mencius and Aristotle. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 36.2 (2003) 172-176 [Access article in PDF] The Rhetorical Imagination of Kenneth Burke. Studies in Rhetoric/Communication. Ross Wolin. Series ed. Thomas W. Benson. Columbia, SC: University of South Carolina Press, 2001. Pp. xviii + 256. $34.95, cloth. Ross Wolin's The Rhetorical Imagination of Kenneth Burke offers its readers an interesting mix of intellectual history and conceptual explication, along with an element of biography, which (...) Wolin performs in an effort to trace the movements of Burke's thought as it developed over time within particular socio-political circumstances. The book is divided into three parts, each corresponding to Wolin's three-part division of Burke's intellectual [End Page 172] career. Part I, "Towards a Better Life through Art, Criticism and Politics," begins with a chapter on Burke's formation as a critic in the bohemian, avant-garde culture of post-World War I Greenwich Village. Wolin offers an account of how the dynamics of this social milieu prompted Burke to incorporate politics into his already established aesthetic interests, and of this fusion's manifestation in left-leaning periodicals of the time. While some might be tempted to see this first chapter as having limited value in comparison to Jack Selzer's richly detailed Kenneth Burke in Greenwich Village : Conversing with the Moderns, 1915-1931, it should be noted that Wolin does a fine job of helping his readers—in chapter one and those which follow—to understand explicitly how specific contexts shaped Burke's ideas and his rhetoric (something that Selzer's book does not do). Wolin is particularly adept at showing how, for Burke, there is an inextricable link between aesthetics, rhetoric, politics, and social life in general. This aesthetic-rhetorical connection to politics and life, argues Wolin, is key to understanding all of Burke's work. According to Wolin, equally important is how this connection informed the essays that comprised Burke's Counter-Statement, which Wolin sees as the seed from which all of Burke's theoretical and critical writings grew. For Wolin, to understand Burke one must understand Counter-Statement, and understand it within the historical circumstances that prompted and shaped its concepts and their rhetorical presentation.Chapter two is thus devoted to a discussion of the significance of Counter-Statement within Burke's oeuvre. It is in Counter-Statement, Wolin contends, that one can discern not only the fundaments of Burke's later work but also the "Critics Credo" that organized Burke's rhetorical efforts from Permanence and Change to The Rhetoric of Religion. Wolin's attempt to demonstrate the operation of this credo in all of Burke's books as an organizing principle pushes the limits of credulity at times, but readers should not let this obscure the insight Wolin offers us into Burke's responses to and interventions in early twentieth-century intellectual culture. Chapters three, four, and five comprise Part II of Wolin's book, "The Tactics of Conflict and Cooperation," which discusses in succession the three books that followed Counter-Statement chronologically: Permanence and Change, Attitudes Towards History, and The Philosophy of Literary Form. In these chapters, Wolin makes numerous interesting and novel points about Burke's thought. In the chapter on Permanence and Change, for example, Wolin highlights the conception of ethics implicit in that work, one that has its roots in poetics (particularly tragedy) and which refuses "to supplant traditional [End Page 173] ethics with another system [that is] equally fixed" (77). Although he does not state this, implicit in Wolin's reading is the suggestion that within Burke's work lies an alternative to the neo-Aristotelian virtue ethics and Habermasian universal pragmatics so many rhetorical scholars seem to embrace when theorizing a rhetorical ethics. (A "dramatistic" ethics of discourse and public life is, I think, an untapped potential of Burke's work.) Part III, "The Tactics of Motivation," offers similarly insightful and contextualized readings of A Grammar of Motives, A Rhetoric of Motives, The Rhetoric of Religion, and Language as Symbolic Action. Particularly interesting is Wolin's discussion in chapter seven of the importance of style... (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:Rhetorical Investigations: Studies in Ordinary Language CriticismJeffrey WalkerRhetorical Investigations: Studies in Ordinary Language Criticism. Walter Jost. Charlottesville: University of Virginia Press, 2004. Pp. xiii + 346. $55.00, hardcover.As the sixth-century BCE poet Theognis once wrote, "Hearken to me, child, and discipline your wits; I'll tell / a tale not unpersuasive nor uncharming to your heart; / but set your mind to gather what I say; there's no (...) necessity / to do what's not according to your will" (Theognidea 1235–38; my translation). While this poem ostensibly is a pederastic proposition, it is also and more fundamentally (as I have argued elsewhere) a poem about poetry as a rhetorical transaction. Poetry is the poet's act of heart-charming persuasion or seduction; the duty of the audience, the object of the poet's seduction, is to "discipline your wits," that is, to exercise hermeneutic and critical judgment on the way to understanding fully and being persuaded or unpersuaded to think or do as the poet asks (for seduction is not compulsion). Finally, and as Theognis's poetry elsewhere suggests, the audience's act of being-persuaded or unpersuaded ultimately is an enactment of, a rehearsal of, an ethical or intellectual position (stance, schêma) that is on its way (with further, repeated rehearsals) to becoming part of the audience's ethical-intellectual performative repertoire, or in other words its êthos, or what Kenneth Burke would call its identity.This richly researched, densely argued, excellent book by Walter Jost could well be understood as a modern (or postmodern) instantiation of a "Theognidean" rhetorical poetics. At one point early on, for example, Jost invokes Angus Fletcher to sum up the activities of an ordinary-language approach to poetry as "thinking the poem": "taking the poem as an occasion for thought; thinking through the poem; being aware of one's thoughts as one reads the poem; looking for some logic in the poem; allowing the poem to trigger certain lines of thought," and so forth (Fletcher, Colors of the Mind, 111–12; Jost 9–10). This is "disciplining one's wits" to "gather what the poet says" and to follow out its implications on the way to judging what Jost calls "the meaning and quality... of an experienced artifact or event or performance" (10). As Jost develops his theoretical frame, which draws most heavily from Ludwig Wittgenstein, Stanely Cavell, and Kenneth Burke—as well as a host of others in a basically pragmatist tradition—this becomes an explicitly rhetorical approach to poetry, and specifically to Robert Frost's poetry, understood as an epideictic "showing forth" of thought that invites its audience, like Theognis's addressee, to "think [End Page 178] the poem" through and to form a relationship (whether identificational or contestatory) with the system of topoi that underwrites its judgments.Rhetorical Investigations is divided into two main parts. "Book I," titled "Rhetoric: An Advanced Primer," consists of four chapters that attempt to lay out the conceptual framework for, and to philosophically justify, Jost's rhetorical-hermeneutic approach to poetry, while also setting up Robert Frost as a distinctive exemplar of a "low modernist" practice that demonstrates the central themes of ordinary-language and pragmatist philosophy, essentially by dramatizing them, and that stands as a significant (if under-appreciated) alternative to the "high modernist" mode of Ezra Pound, T. S. Eliot, and their successors. Frost, in other words (though Jost does not say this explicitly) takes the less-traveled modernist path that Kenneth Burke embarked on in Counter-Statement and pursued for the rest of his career. The key topoi for the framework laid out in these four chapters are: dialectic/dialogue as the medium for an ordinary-language philosophical practice (chap. 1); rhetorical invention as what is missing from "high modernism's" sense of epistemological crisis and anomie (chap. 2); "grammar" as the system of topoi, or commonplaces, that underwrite ordinary language-use and are instantiated by it, and that provide the grounds (what speakers "acknowledge") for deliberation and judgment in practical thought and action (chap. 3); and logic as the implicatures of ordinary-language thought that enable epideictic argument in poetry and that make it something... (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:The Rhetoric of St. Augustine of Hippo: "De Doctrina Christiana" and the Search for a Distinctly Christian RhetoricCalvin L. TroupThe Rhetoric of St. Augustine of Hippo: "De Doctrina Christiana" and the Search for a Distinctly Christian Rhetoric by Ed. Richard Leo Enos and Roger Thompson Waco, TX: Baylor University Press, 2008. Pp. 420. $44.95, paperback.Is De doctrina christiana (DDC), by Saint Augustine, bishop of Hippo, a narrow appropriation (...) of the rhetorical tradition to serve the limited purposes of sectarian religion? Or does DDC extend and expand the rhetorical tradition in a transitional historical moment? One is often led to different conclusions when reading about Augustine than when actually reading Augustine, even in translation. The Rhetoric of St. Augustine of Hippo: "De Doctrina Christiana" and the Search for a Distinctly Christian Rhetoric offers students of rhetoric an opportunity to do both: to read Augustine, in Latin and in English translation and to locate Augustine definitively within the scholarly tradition of rhetoric and philosophy. The volume offers formative essays by Charles Sears Baldwin and James J. Murphy, introduces basic arguments about how Augustine's rhetoric emerged amid the turbulence of the late Roman Empire through the work of Ernest Fortin and Michael Leff, and offers more recent engagements with DDC in essays by Gerard Watson, David W. Tracy, and John D. Schaeffer. However, what makes the volume indispensable for students of philosophy [End Page 86] and rhetoric is the reproduction of the complete work of Sister Theresa Sullivan on DDC, book IV (DDC IV)—the Latin text, her translation, her notes, and the front matter of her original version (Sullivan's English translation and notes were anthologized in both the first and second editions of The Rhetorical Tradition: Readings from Classical Times to the Present, edited by Patricia Bizzell and Bruce Hezberg).Every generation needs examples of good scholarship that does not take shortcuts. Sullivan's work captures the careful craft of close work with an ancient text. Thanks to Enos and Thompson et al., Sullivan's impressive scholarship anchors this fine volume. I first review Sullivan's contributions in the book, then comment briefly on the essays that contextualize her work within the broader sphere of rhetorical scholarship on DDC IV. Why is Sullivan's work indispensible? First, the Latin text set beside the translation is unique to English translations of DDC IV currently in print. The quality of Sullivan's translation is evident. The Latin text also reminds us to consider the text as it might sound to Latin/Roman ears and foregrounds the enigmatic process of translating an ancient, complex text. Second, the commentary elevates the significance of DDC for philosophy and rhetoric. Sullivan dispenses with a great deal of nonsense about DDC in a few simple lines. For example, she demonstrates Augustine's deep knowledge and reliance on a broad spectrum of the received philosophical tradition in rhetoric. The notes correlate Augustine with Cicero in ways obvious in the Latin but opaque in translation and similarly show how DDC IV incorporates rhetorical theory from Aristotle, the Ad Herrennium, Quintilian, and Plato (e.g., see notes on 130–35). Third, Sullivan's front matter presents impressive research on textual authenticity of the Latin text of DDC as well as translation and publication histories for DDC IV and the book as a whole. She fixes the date and occasion of the writing of DDC IV with precision. The sources and parallels from Greco-Roman rhetorical theory are unmatched in the literature. These features alone are worth the cost of The Rhetoric of St. Augustine of Hippo.The remainder of the volume presents a faithful account of a received rhetorical tradition: Augustine's DDC preserves the tradition of rhetoric and philosophy into and through the Middle Ages. Most of the essays correspond with Sullivan's work, featuring DDC IV, which could give the impression that the place to find Augustine's rhetoric is in DDC IV. However, Enos and Thompson et al. do not seem to fall into this trap. Rather, the book suggests that DDC IV is a door to fuller engagement with Augustine. Some indices within the rhetorical tradition do read Augustine and... (shrink)

This book initiates a discussion among scholars in rhetoric and hermeneutics in many areas of the humanities. Twenty leading thinkers explore the ways these two powerful disciplines inform each other and influence a wide variety of intellectual fields. Walter Jost and Michael J. Hyde organize pivotal topics in rhetoric and hermeneutics with originality and coherence, dividing their book into four sections: Locating the Disciplines; Inventions and Applications; Arguments and Narratives; and Civic Discourse and Critical Theory. For readers across the humanities, (...) the book demonstrates the usefulness of rhetorical and hermeneutic approaches in literary, philosophical, legal, religious, and political thinking. (shrink)

This study identifies and analyzes a compelling theory and practice of persuasion that integrates the complexity of human desire. It demonstrates how the philosophical component in Pascal's description of the will makes a seamless integration into a vehicle of persuasion and poetics, providing a privileged viewpoint for understanding the author's complete works, arguing that the notion of will is of fundamental importance in Pascal's anthropology as well as in his rhetoric. This avenue of interpretation is both fruitful and difficult, because (...) the word volonte means very different things in Pascal and in modern French. (shrink)

This study identifies and analyzes a compelling theory and practice of persuasion that integrates the complexity of human desire. It demonstrates how the philosophical component in Pascal's description of the will makes a seamless integration into a vehicle of persuasion and poetics, providing a privileged viewpoint for understanding the author's complete works, arguing that the notion of will is of fundamental importance in Pascal's anthropology as well as in his rhetoric. This avenue of interpretation is both fruitful and difficult, because (...) the word "volonte" means very different things in Pascal and in modern French. Beginning by contextualizing the notion of 'volonte' and explaining its expanded use in the seventeenth-century lexicon, the author then endeavors to show that Pascal borrows an essentially Augustinian paradigm of desire to create a depiction of the will divided against itself, surreptitiously yearning for what its bearer does not want. (shrink)