In this article we introduce the special issue Attitudes Toward Education: Kenneth Burke and New Rhetoric, which brings together a number of contributions that were first presented at the conference Rhetoric as Equipment for Living. Kenneth Burke, Culture and Education. Kenneth Burke [1897–1993] is one of the foundational figures in the development of what is known as the ‘new rhetoric’. The aim of the contributions to this special issue is to explore what is pedagogical about Burke’s anthropological account of rhetoric (...) and, more specifically, whether his concepts and ideas can still be relevant for educational research and practice. In this article, we briefly introduce some key concepts from Burke’s rhetorical framework and we give an overview of the different contributions that are part of the special issue by summarizing how they address the educational dimension of Burke’s corpus. We end by introducing a ‘grammar of educational motives’ to explore educational purposes and implications. (shrink)

Ever since the rhetorical turn in education, education scholars have recognized the importance of rhetoric in constructing and mediating human society. They have turned to rhetorical theory to come to terms with this rhetorically mediated reality and to engage students as critical citizens within it. Much of this work draws on rhetorical theorist Kenneth Burke, but much of Burke’s work remains unexplored in this area. We argue that his theories can be part of a user’s guide to educate students about (...) rhetoric’s function in society, to educate them about the opportunities and pitfalls that rhetoric brings. In this essay, we offer his dramatistic pentad as part of this larger user’s guide. The pentad identifies the logical elements of action and provides a model that explains the “grammar of motives”. It also provides a method for analyzing statements of motives, which rhetorical critics have long used to describe and explain strategic constructions of motives. Although the pentad is relatively easy to teach and to understand, its application to particular discourses can reveal complex relationships among the elements of action, laying bare their operation within the grammar of motives. We claim that the pentad offers lessons for students to engage with important societal issues, lessons about the limitations of any one construction of motives and how to overcome those limitations. (shrink)

This article discusses ‘Notes on Language Games’, written by Harold Garfinkel in 1960 and never before published, one of three distinct versions of his famous ‘Trust’ argument, i.e., that constitutive criteria define shared events, objects, and meanings. The argument stands in contrast to an approach to cultural anthropology that was becoming popular in 1960 called ‘ethnoscience’. In this previously unknown manuscript, Garfinkel proposes that cultural events and language events are the same, in that both are created through constitutive commitments to (...) interactional systems. The best-known version of the Trust argument (Garfinkel, 1963) emphasizes Schutz, while other versions build on Parsons (Garfinkel 2019). In this third version, the Trust conditions are elaborated in terms of Wittgenstein’s language games. Various strands of Garfinkel’s thinking about culture, language and interaction are interwoven. That Garfinkel was working with Parsons in 1960 to document a contractual basis for social events and their assembly practices in ‘systems of interaction’, a constitutive practice argument with roots in Durkheim’s work, is yet another strand. The article highlights how the Trust argument is the key to everything, not only ethnomethodology, but also Garfinkel’s attempt to develop a general sociology of culture, language and interaction. (shrink)

Contemporary democracy has given primacy to thought. Building up institutions on thought and reasoned discourse excludes out human actions derived not from thought that one thinks. Ordinary life is visited by emotion and passion. Such actions of unknown origin are captured best in the drama. Indian theory and practice of drama and the poetics offer communion between the performer and the viewer. Blissful relish of the actions and the dialogues lift up the banal actions from the ordinary to a state (...) beyond simple event. Relishing thus resides in cognition. Drama in theory and in its practice thus offers foundation to institutions that could embrace independent actions as well. In relish there is cognition and reasoning alone cannot lay claim. Folk life and folk actions thus could be emancipatory. (shrink)

A hypertext learner navigates with a instinctive feeling for a knowledge. The learner does not know her queries, although she has a feeling for them. A learner’s navigation appears as complete upon the emergence of an aesthetic pleasure, called rasa. The order of arrival or the associational logic and even the temporal order are not relevant to this emergence. The completeness of aesthetics is important. The learner does not look for the intention of the writer, neither does she look for (...) significance. Lexia has a suggestive power and she is suggested in the arrival of aesthetics. Hypertext learning does not depend on communication. The learner in her pleasure transgresses the bounds of space-time to be in communion with several writers/learners. Hypertext learning does not appear to be fundamentally different from the analog learning; however, in performance, as in navigation, the learner assumes a mental state that helps her in her emergence into aesthetic bliss, of an arrival to the completed lexial navigation. This completeness is owing to aesthetics and is not owing to either the semantics or the query-fulfilling qualities. (shrink)

This highly multidisciplinary collection discusses an increasingly important topic among scholars in science and technology studies: objectivity in science. It features eleven essays on scientific objectivity from a variety of perspectives, including philosophy of science, history of science, and feminist philosophy. Topics addressed in the book include the nature and value of scientific objectivity, the history of objectivity, and objectivity in scientific journals and communities. Taken individually, the essays supply new methodological tools for theorizing what is valuable in the pursuit (...) of objective knowledge and for investigating its history. The essays offer many starting points, while suggesting new avenues of research. Taken collectively, the essays exemplify the very virtues of objectivity that they theorize—in reading them together, the reader can sense various anxieties about the dangerously subjective in our age and locate commonalities of concern as well as differences of approach. As a result, the volume offers an expansive vision of a research community seeking a communal understanding of its own methods and its own epistemic anxieties, struggling to enunciate the key problems of knowledge of our time and offer insight into how to overcome them. -/- (Contributors: Alex Csiszar, Scott Edgar, Peter Galison, Ian Hacking, Sandra Harding, Moira Howes, Paolo Savoia, Judy Segal, Joan Steigerwald, and Alison Wylie). (shrink)

(1988). Approaches, opportunities and priorities in the rhetoric of political inquiry: A critical synthesis. Social Epistemology: Vol. 2, No. 1, pp. 21-42.

While many "benchtop-to-bedside" research pathways have been developed in "Type I" translational medicine, vehicles to facilitate "Type II" and "Type III" translation that convert scientific data into clinical and community interventions designed to improve the health of human populations remain elusive. Further, while a high percentage of physicians endorse the principle of citizen leadership, many have difficulty practicing it. This discrepancy has been attributed, in part, to lack of training and preparation for public advocacy, time limitation, and institutional resistance. As (...) translational medicine and physician-citizenship implicate social, political, economic and cultural factors, both enterprises require "integrative" research strategies that blend insights from multiple fields of study, as well as rhetorical acumen in adapting messages to reach multiple audiences. This article considers how argumentation theory's epistemological flexibility, audience attentiveness, and heuristic qualities, combined with concepts from classical rhetoric, such as rhetorical invention, the synecdoche, and ethos, yield tools to facilitate translational medicine and enable physician-citizenship. (shrink)

This article addresses five research questions: What specific behaviors are described in the literature as ethical or unethical? What percentage of business people are believed to be guilty of unethical behavior? What specific unethical behaviors have been observed by bank employees? How serious are the behaviors? Are experiences and attitudes affected by demographics? Conclusions suggest: There are seventeen categories of behavior, and that they are heavily skewed toward internal behaviors. Younger employees have a higher level of ethical consciousness than older (...) employees. The longer one works for a company, the more one may look to job security as a priority; this can lead to rationalizing or overlooking apparently unethical behaviors. More emphasis is needed on internal behaviors with particular attention on the impact that external behaviors have on internal behaviors. (shrink)

Schemas contribute to adaptation, filtering novelty though knowledge-expectancy structures, the residue of past contingencies and their consequences. Adaptation requires a balance between flexible, dynamic context-sensitivity and the cognitive efficiency that schemas afford in promoting persistent goal pursuit despite distraction. Affects can form and disrupt schemas. Transient affective experiences systematically alter selectivity of attentiveness to the directly experienced present environment, the internal environment, and to the stored experiences of memory. Enduring personal stylistic predispositions, like implicit motives and affective schemas, influence how (...) experience is perceived, responded to, and integrated; they shape memory and influence present experiential patterns, individually and intersubjectively. Such systematic influences are potential sources of error in the study of memory if not mapped; so far, individual personality differences have just been a source of complication in the literature on emotion-congruent perception and memory. I synthesize what findings there are about how personality differences, emotions, and affects contribute to the structuring and integration of perceptions and memories both directly and by way of hot, affectively-anchored schemas. Case studies from experimental and personality psychology highlight a conception of personality and affective experience relevant to memory research and cognitive science. (shrink)

This essay takes a rhetorical pragmatist perspective on current questions concerning educational goals and pedagogical practices. It begins by considering some challenges to rhetorical approaches to education, placing those challenges in the theoretical context of their posing. The essay then describes one current rhetorical approach—based on Kenneth Burke’s dramatism and logology—and uses it to understand and redescribe another rhetorical approach—Jesuit teaching of eloquentia perfecta. Proceeding in this way, the essay presents both a general theoretical framework for discussing educational aims and (...) a specific practical example of how such aims might be achieved. (shrink)

While even today lesbian, gay, bisexual and transgender people might have cause to distrust the healthcare establishment, how much more fragile was the relationship between sexual minorities and health professionals in the first decade of the AIDS epidemic. Dissent from consensus healthcare and health research then was a question of survival in the face of political and medical intransigence. This article focuses on one version of AIDS dissent: The narrative representations of AIDS in fiction by the gay African-American fantasy writer (...) Samuel R. Delany, which rejected the rigid binarism of “safe” and “unsafe” sex practices, Delany’s evidence-based dissent. He also engaged in a related form of cultural dissent: speaking the unspeakably obscene, at a time when Silence = Death. Delany called into question both the inferential leaps based on limited epidemiological research that were represented in safer sex guidelines and the widespread public reticence about sexual behavior. (shrink)

ABSTRACT In this essay, we utilize pentadic cartography to analyze Xi's keynote speech in the Belt and Road Forum in May 2017. Following the steps offered by Anderson and Prelli, we first identified the five pentadic terms in Xi's speech and then located two potential mappings with different featured ratios: agency-act in the first mapping and scene-agent in the second. Examining the two potential mappings of Xi's keynote, this paper argues that by constructing the BRI as a ‘great undertaking’ benefiting (...) all mankind, Xi attempted to enhance the influence of China's discourse, the soft power, and demonstrated his competence to lead the world to prosperity. Finally, we provided an alternative pentadic ratio to counter the dominant one discovered in the second mapping aiming to reopen the closed universe of discourse. (shrink)

ABSTRACTIn this paper, we utilize a rhetorically grounded textual analysis to study the Open Letter, the first publicized text sent out from the Central government to all the Party and Communist Youth League members on 25 September 1980. By reading through the text, we identify three individual figures – the ‘people’ as ‘the origin of problems,’ the people as ‘reasonable and considerate,’ and those charged with advocating compliance as ‘active propagandists and responsible educators’ – that have been crafted in the (...) text. We argue that by constructing three subject positions that served to identify the people via both language and social practices, the Central government in China after Mao Zedong’s death constructed the discourses of urgency and necessity of adhering to the one-child policy to both convince and compel people to exercise responsibility in having only one child. (shrink)

Scientific inquiry is both theoretical and empirical. It succeeds by bringing thought into productive harmony with the observable universe, and thus, students can attain a robust understanding of the nature of science only by developing a balanced appreciation of both these dimensions. In this article, I examine naïve empiricism, a teaching pattern that deters understanding of NOS by attributing to observation scientific achievements that have been wrought by a partnership of thought and empirical experience. My more specific concern is the (...) naïve empiricism promoted when teachers illustrate NOS through historical anecdotes about conflict between science and religion. Since the religious actors depicted in such accounts appear to reject evidence, these narratives lead readers to suppose that scientists draw their conclusions in exactly the opposite way, from empiricism alone. I illustrate this pattern by examining two representative treatments of the Copernican revolution. My methods are historical and critical. (shrink)

The case study discussed in this article focuses on two communicative events unfolding in connection with trials in Angola of a genetically modified plant designed to detect landmines. The case is based on an independent observer's report and a documentary, The Red Gold, which was broadcast on Danish TV during 2004. I use a nexus analysis approach combined with critical discourse analysis to suggest that intertextuality and discourse interaction across genres influence ideological representations. This point is brought to the fore (...) through analysis of the commonly accepted intertextuality markers of attribution, assumption, denial, hedging, and metaphor. However, the main contribution of this article is to demonstrate a point that has so far been largely ignored in critical discourse analysis – that intertextuality has a temporal dimension which may be subtly loaded with ideology through the intertextuality markers of time and tense. The primary purpose of this study is to throw light on the representation of ideological stances in a debate characterized by polarization and contestation, which I try to achieve by exposing a nexus of practices to critical discourse analysis. This may have wider implications for the formation of attitudes in general and the ‘disciplinary becoming’ of biotechnology, students in particular. (shrink)

This article aims to study the intersection between critical realism and complexity theories through the existing literature on complex systems via an engagement with Luhmann’s autopoiesis. With reference to the philosophies of substance and persistence, I build on previous critical realist scholarship and provide an explanation for what the literature has only noted as the limitations and potentials of autopoiesis for complex systems thinking and its compatibility with Critical Realism. By highlighting how Luhmann’s autopoiesis is not a trans-immanent/ perdurantist-exdurantist system, (...) I show first how a trans immanent system through the method of calibration entails a complex causation involving objects in the environment of systems and not just within their boundaries. Second, I explain how a trans-immanent system fits with CR via the Morphogenetic Régulation framework by exploring the theme of crisis in terms of the movement from inadequate to adequate understanding of objects. (shrink)

Was Durkheim an apologist for the authoritarianism? Is the sociology founded upon his work incapable of critical perspective; and must it operate under the presumption that social agents, including sociologists themselves, are incapable of reflexivity? Certainly some have said so, but they may be wrong. In this essay, I address these questions in the light of Durkheim's revisionary sociology of morals. I elaborate on unfinished elements in Durkheim's abruptly concluded (because of his early and unexpected death) scholarship, pointing out Durkheim's (...) recognition that co-present moral spheres always exist in an organically complex society, and explaining how these co-present spheres obligate social agents to untether from any absolute moral affiliations. Ultimately, then, the argument shows how the solidarity/social-order relationship is transcended within Durkheim's sociology, even by Durkheim himself. (shrink)

This article considers the roles played by brain images (e.g., from PET scans) in mass media as experienced by people suffering from mental illness, and as used by scientists and activist groups in demonstrating a biological basis for mental illness. Examining the rhetorical presentation of images in magazines and books, the article describes the persuasive power that brain images have in altering the understanding people have of their own body—their objective self. Analyzing first-person accounts of encounters with brain images, it (...) argues that people come to understand themselves as having neurotransmitter imbalances that are the cause of their illnesses via received facts and images of the brain, but that this understanding is incomplete and in tension with the sense that they are their brain. The article concludes by querying the emergence of a pharmaceutical self, in which one experiences one's brain as if on drugs, as a new form of objective self-fashioning. (shrink)

Martin Luther King, Jr.’s anti-war speech, “Beyond Vietnam,” is a noteworthy example of deliberation by dissent from the margins. Attention is given to the formation of his moral argument from similitude, its foundation in metaphor and archetypal imagery, and how it shifted perspective to enable the introduction of alternative lines of argument. King’s argumentation, as it worked rhetorically toward making the war debatable, exhibited key features of deliberative dissent, including catachresis, contingency, perspective, and incommensurability.

In 2016, Discourse Studies published a special issue on the ‘epistemics of epistemics’ comprising six papers, all of which took issue with a strand of my research on how knowledge claims are asserted, implemented and contested through facets of turn design and sequence organization. Apparently coordinated through some years of discussion, the critique is nonetheless somewhat confused and confusing. In this article, I take up some of more prominent elements of the critique: my work is ‘cognitivist’ substituting causal psychological analysis (...) for the classic conversation analytic focus on the normative accountability of social action, my work devalues and indeed flouts basic tenets of CA methodology such as the ‘next-turn proof procedure’, my analysis of epistemic stance introduces unwarranted themes of conflict and hostility into CA thinking, various concepts that I have introduced involve the invocation of ‘hidden orders’ of social conduct that is inimical to the traditions of our field and that my work rests on an unwarranted ‘informationism’ – the discredited idea that much of human interaction is driven by a need to traffic in information. In this rebuttal, I refute all of these commentaries and correct many other ancillary mistakes of representation and reasoning that inhabit these papers. (shrink)

This essay addresses the increasing prominence of ‘performance’ as an analytical frame in recent studies of science. Building on the insights of existing feminist criticism, it identifies two largely unacknowledged features of such performance-oriented studies: first, an implicit recuperation of a pre-discursively real body; and second, a persistent emphasis on the productive character of performances. The essay considers the limitations of these two themes, and concludes by exploring pathways suggested by other theoretical traditions.

Critical Realism aims to be both philosophically sophisticated and morally forward looking. Unfortunately the accepted form that this point of view has taken is flawed in both these aims. However, close attention to realist formats in science and the constraints that are required to give a social psychological application of them makes possible a revision of the Critical Realist scheme strengthening its scientific claim and removing certain moral ambiguities in its applications. What follows is a schematic outline for an alternative (...) neo-Critical Realism. Attention to the plausibility of working models leads from a substantivalist conception of social reality to a Heraclitean social metaphysics. (shrink)

The relationship between 'subjective' and 'objective' features of social reality (and between 'subjectivist' and 'objectivist' sociological approaches) remains problematic within social thought. Phenomenology is often taken as a paradigmatic example of subjectivist sociology, since it supposedly places exclusive emphasis on actors' 'subjective' interpretations, thereby neglecting 'objective' social structures. In this article, we question whether phenomenology is usefully understood as falling on either side of the standard divides, arguing that phenomenology's conception of 'subjective' experience of social reality includes many features taken (...) to be 'objective' elements of it. We illustrate our argument by a critical examination of Jean Lave's attempt to differentiate social practice theory from phenomenology. We show that many theoretical positions that want to overcome the subjective—objective dualism retain an objectivist conception of the 'subjective' features of social reality. (shrink)

ABSTRACTI compare M.A.K. Halliday’s metafunctional system with Jay Lemke’s for the purposes of doing Critical Discourse Analysis. The differences I foreground turn specifically on notions of context and the distinction that Kenneth Burke makes between scientistic and dramatistic approaches to the analysis of meaning. I use a corpus of political and journalistic texts on ‘austerity’ discourses, and two examples from creative arts research projects, to demonstrate differences in the contextual potentials of the two systems that have implications for critical analysis. (...) The analysis highlights differences in what Burke describes as analytic range and circumference, and differences in directionality between the two systems. Halliday’s metafunctions provide a gateway into deeper and more detailed analysis of language, directing analysis into aspects of the text below the level of the clause. Lemke’s is an action focused, two-way semiotic interface between cultural groups and the meanings they make, whether by means of language alone or by multimodal means, and demands that analysis begin with culture. (shrink)

ABSTRACTThis paper analyses influential approaches to CDA using an ethical lens that employs a synthesis underpinned by Kenneth Burke’s theoretical perspectives on language as action. It argues that CDA is an unavoidably moralistic pursuit with explicit aims of beneficially transforming social and political systems to make them more equal and democratic. The paper briefly addresses well aired criticisms of CDA based on its moralistic core and conclude that they miss the point by having made a Scientistic assessment of a Dramatistic (...) pursuit. I have analysed pieces by Theo van Leeuwen and Ruth Wodak, Norman Fairclough, Ruth Wodak, Teun van Dijk, Jay Lemke, and Isabela and Norman Fairclough. (shrink)

The Homeric Hymns are commonly taken to be religious poems in some general sense but they are often said to contrast with cult hymns in that the latter have a definite ritual function, whereas "literary" hymns do not. This paper argues that despite the difficulty in establishing a precise occasion of performance for the Homeric Hymns, we are nevertheless in a position to identify their ritual function: by intoning a Hymn of this kind, the singer achieves the presence of a (...) god before participants in a public festival. The key mechanism by which the hymnist does this is the evocation of a god via the elaboration of a typical unit of traditional hymnic discourse, what I call the "theme of recognition ." The pragmatic operation of narrative such as this is similar to the device known in the study of magical texts as the historiola, or short narrative that serves as a verbal model for a desired outcome in the patient's world. This kind of operation is called, in this paper, "symbolic action," a term borrowed from the rhetorician Kenneth Burke. The theme of recognition is traced in the fabric of the expansive Hymns , and the paper further argues that an important generic marker in the Hymns, the greeting of the god , discloses their pragmatic function, the hymnist's skillful deliverance of the god before his hearers. (shrink)

The ArgumentThis paper contains two main sections. In the first I suggest a mechanism of interpretation, based on a distinction between two aspects of meaning, analyzed using two kinds of rhetorical-poetical constructions:tropesto explore the linguistic relations—metaphors, metonyms, synecdoches, etc.—that endow terms with content, andtopicsto account for the structuring function of key expressions, which enables the recognition and adjudication of phrases, arguments, texts, genres, etc. In the second section I substantiate my claims by demonstrating how new light is shed on Galileo (...) Galilei's neglected and obscureDe Motuif these two aspects of the meaning of its central theoretical terms are taken into consideration; interpreted through this approach it is revealed as a text revolutionary in its ideas, while the communicative efficacy of its continuous use of the traditional terminology is unveiled. (shrink)

Koopman’s book revolves around the notion of transition, which he proposes is one of the central ideas of the pragmatist tradition but one which had not previously been fully articulated yet nevertheless shapes the pragmatist attitude in philosophy. Transition, according to Koopman, denotes “those temporal structures and historical shapes in virtue of which we get from here to there”. One of the consequences of transitionalism is the understanding of critique and inquiry as historical pro...