Jennifer Trusted's new book argues that metaphysical beliefs are essential for scientific inquiry. The theories, presuppositions and beliefs that neither science nor everyday experience can justify are the realm of metaphysics, literally `beyond physics'. These basic beliefs form a framework for our activities and can be discovered in science, common sense and religion. By examining the history of science from the eleventh century to the present, this book shows how religious and mystical beliefs, as well as philosophical speculation have had (...) a considerable role in motivating scientists and inspiring scientific inquiry. _Physics and Metaphysics_ presupposes no technical knowledge of either philosophy or science. It is an ideal introduction to science and the important forces that have shaped its history and ideas. (shrink)

Jennifer Trusted's new book argues that metaphysical beliefs are essential for scientific inquiry. The theories, presuppositions and beliefs that neither science nor everyday experience can justify are the realm of metaphysics, literally `beyond physics'. These basic beliefs form a framework for our activities and can be discovered in science, common sense and religion. By examining the history of science from the eleventh century to the present, this book shows how religious and mystical beliefs, as well as philosophical speculation have had (...) a considerable role in motivating scientists and inspiring scientific inquiry. _Physics and Metaphysics_ presupposes no technical knowledge of either philosophy or science. It is an ideal introduction to science and the important forces that have shaped its history and ideas. (shrink)

The emergence of modern science is a history of disentanglement, as science detached itself first from religion and then from philosophy. Jennifer Trusted in Physics and Metaphysics argues that science -- in its haste to tear itself from its historical links -- has neglected the various roles religious and philosophical ideas have actually played and continue to play in scientific thinking. This book seeks to redress the balance by exploring how metaphysical beliefs have functioned in the history of scientific inquiry (...) and discovery. By examining the history of science from the eleventh century to the present, this book shows how religious and mystical beliefs, as well as philosophical speculation, have had a considerable role in motivating scientists and inspiring scientific inquiry. Physics and Metaphysics presupposes no technical knowledge of either philosophy or science, and as such it is an ideal introduction to science and the importantforces that have shaped its history and ideas. (shrink)

He emergence of modern science is a history of disentanglement, as science detached itself first from religion and then from philosophy. Jennifer Trusted in Physics and Metaphysics argues that science -- in its haste to tear itself from its historical links -- has neglected the various roles religious and philosophical ideas have actually played and continue to play in scientific thinking. This book seeks to redress the balance by exploring how metaphysical beliefs have functioned in the history of scientific inquiry (...) and discovery. By examining the history of science from the eleventh century to the present, this book shows how religious and mystical beliefs, as well as philosophical speculation, have had a considerable role in motivating scientists and inspiring scientific inquiry. Physics and Metaphysics presupposes no technical knowledge of either philosophy or science, and as such it is an ideal introduction to science and the importantforces that have shaped its history and ideas. (shrink)

The purpose of this book is to show how the science of biology has been influenced by ethical, religious, social, cultural and philosophical beliefs as to the nature of life and our human place in the natural world. It follows that there are accounts of theories and investigations from those of Aristotle to research in molecular biology today. These have been selected to illustrate the theme and there is no intention to present a comprehensive history of biology. It is suggested (...) that ethical beliefs in particular have a greater influence in biology than in other sciences, such as physics and chemistry, and this is because biology includes the study of ourselves and involves us in consideration of the value and purpose of life. Attitudes to non-human life are also coloured by ethical beliefs and though some philosophers, for example Descartes, thought that only human beings were capable of thought and feeling the general view has always been that animals were sentient. Our treatment of animals and our attitudes toward them have also been conditioned by religious views as to the position of humans in relation to the natural world. (shrink)

A short account of the philosophy of knowledge for students reading philosophy for the first time. It also serves as a general introduction to those interested in the subject.

In light of a history of an unethical news media system used by the state as an instrument of oppression, media ethics in South Africa is intended to uphold the foundational tenets of journalism and play a pivotal role in addressing issues of diversity, equity, and social justice. Most recently, the 2021 Inquiry into Media Ethics and Credibility report instructed media watchdogs, such as the South African Press Council, to track data concerning ethical breaches based on the potential that such (...) data can contribute to transparency and accountability. This study examines the trends in ethical issues raised in rulings by the South African Press Council (PCSA) over the period 2018–2022. Our analysis found that most of the South African news media publications registered with PCSA have a good track record when it comes to upholding ethical standards. However, a few publications have a disproportionate share of the complaints against them. (shrink)

Based on the theory of commitment and trust, this paper constructs an online consumer purchase decision model, empirically studies the common values, online trust, commitment and purchase decision, and explores the influence mechanism and path of online consumer purchase decision. The results show that common values of shopping platforms and online consumers have a significant positive impact on trust and commitment, among which the common value orientation of mutual trust and commitment compliance has the most (...) significant impact, which reflects the core content of common values. Secondly, the confidentiality of buyer information, common value of ethics, accurate disclosure of information, and finally the attitude to solve problem;The establishment of online trust has a significant positive impact on commitment, and both online trust and commitment are positively related to purchase decision. In terms of research methods, the theory of commitment and trust is introduced into the study of online consumption on Chinese shopping platforms, which expands the scope of application of the theory of commitment and trust. The trust of online consumers is generated by their own shopping experience. The conclusion of this study provides a decision-making basis for the innovation of marketing model and has theoretical reference value. (shrink)

In this paper, I will identify two problems of trust in an AI-relevant context: a theoretical problem and a practical one. I will identify and address a number of skeptical challenges to an AI-relevant theory of trust. In addition, I will identify what I shall term the ‘scope challenge’, which I take to hold for any AI-relevant theory of trust that purports to be representationally adequate to the multifarious forms of trust and AI. Thereafter, (...) I will suggest how trust-engineering, a position that is intermediate between the modified pure rational-choice account and an account that gives rise to trustworthy AI, might allow us to address the practical problem of trust, before identifying and critically evaluating two candidate trust-engineering approaches. (shrink)

Trust is a fundamental aspect of the moral treatment of stakeholders within the organization–stakeholder relationship. Stakeholders trust the organization to return benefit or protections from harm commensurate with their contributions or stakes. However, in many situations, the firm holds greater power than the stakeholder and therefore cannot necessarily be trusted to return the aforementioned duty to the stakeholder. Stakeholders must therefore rely on the trustworthiness of the organization to fulfill obligations in accordance to Phillips’ principle of fairness (Business (...) Ethics Quarterly7(1), 1997, 51–66), particularly where low-power stakeholders may not be fully consenting (Van Buren III, Business Ethics Quarterly11(3), 2001, 481–499). The construct of organizational trustworthiness developed herewith is presented as a possible solution to the problem of unfairness in organization–stakeholder relations. While organizational trustworthiness does not create an ethical obligation where none existed before, stakeholders who lack power will likely be treated fairly when organizational trustworthiness is present. (shrink)

The paper provides a selective analysis of the main theories of trust and e-trust (that is, trust in digital environments) provided in the last twenty years, with the goal of preparing the ground for a new philosophical approach to solve the problems facing them. It is divided into two parts. The first part is functional toward the analysis of e-trust: it focuses on trust and its definition and foundation and describes the general background on which (...) the analysis of e-trust rests. The second part focuses on e-trust, its foundation and ethical implications. The paper ends by synthesising the analysis of the two parts. (shrink)

In this book Zagzebski gives an extended argument that the self-reflective person is committed to belief on authority. Epistemic authority is compatible with autonomy, but epistemic self-reliance is incoherent. She argues that epistemic and emotional self-trust are rational and inescapable, that consistent self-trust commits us to trust in others, and that among those we are committed to trusting are some whom we ought to treat as epistemic authorities, modeled on the well-known principles of authority of Joseph Raz. (...) These principles apply to authority in the moral and religious domains. (shrink)

In this paper I argue that entitlement theorists face a dilemma, the upshot of which is that entitlement theory is either unmotivated or incoherent. I begin with the question of how confident one should be in a proposition on the basis of an entitlement to trust, distinguishing between strong views that warrant certainty and weak views that warrant less than certainty. Strong views face the problem that they are incompatible with the ineliminable epistemic risk that is a feature (...) of the two main arguments in support of entitlement theory, the Strategic and Cognitive Project models. I then distinguish further between two types of weak views, arguing that both ultimately lead to condoning irrational doxastic attitudes. I end by considering whether entitlement theorists can avoid these issues by rejecting the assumption that entitlements to trust are warrants to adopt degrees of confidence. I argue that this strategy fails and note that entitlement theorists themselves explicitly endorse degree-of-confidence views. (shrink)

Trust is a fundamental aspect of the moral treatment of stakeholders within the organization–stakeholder relationship. Stakeholders trust the organization to return benefit or protections from harm commensurate with their contributions or stakes. However, in many situations, the firm holds greater power than the stakeholder and therefore cannot necessarily be trusted to return the aforementioned duty to the stakeholder. Stakeholders must therefore rely on the trustworthiness of the organization to fulfill obligations in accordance to Phillips’ principle of fairness (Business (...) Ethics Quarterly 7(1), 1997, 51–66), particularly where low-power stakeholders may not be fully consenting (Van Buren III, Business Ethics Quarterly 11(3), 2001, 481–499). The construct of organizational trustworthiness developed herewith is presented as a possible solution to the problem of unfairness in organization–stakeholder relations. While organizational trustworthiness does not create an ethical obligation where none existed before, stakeholders who lack power will likely be treated fairly when organizational trustworthiness is present. (shrink)

"Trust" and Professional Power: Towards a Social Theory of Self This paper sets out to delve into the relationship trust and professional authority in the context of health care. Understood in its micro-political terms and conceived as impacting on individualorganisational levels and the socio-political; this relationship stands at the interface of competingpressures working to produce the increasing complexity of social life. “Trust” is inextricably linked withuncertainty and complexity while professional authority rests on the specialist knowledge claimed (...) bythe range of experts and technologists that inhabit the spaces through which social life is governed andcomplexity managed. (shrink)

This paper discusses the prospects of a comprehensive philosophical account of promising that relies centrally on the notion of trust. I lay out the core idea behind the Trust View, showing how it convincingly explains the normative contours and the unique value of our promissory practice. I then sketch three distinct options of how the Trust View can explain the normativity of promises. First, an effect based-view, second, a view drawing on a wider norm demanding respect to (...) those whom one has invited to something, and finally, as a new suggestion, a Normative Interest View. This view holds that promising is a normative power that serves our interest in facilitating or enabling the relationship of trust between promisor and promisee. I argue that only those embracing the third view can fully account for the distinctive obligation that results from the giving of a valid promise in all cases. (shrink)

Changing human behavior is critical to mitigating the increasingly severe environmental harm. Although numerous studies focus on private-sphere or generalized pro-environmental behavior, relatively little research examines explicitly public-sphere PEB from a collective action perspective. This study incorporates trust and identity into the Attitude-Behavior-Context theory to investigate Chinese residents’ participation in public-sphere PEB. Primary data collected from 648 residents in China tested the model empirically. The results indicate that social trust, environmentalist self-identity, and politicized identity positively predict public-sphere (...) PEB and that institutional trust positively impacts non-activist behaviors but negatively relates to environmental activism. There is also evidence that trust and identity are moderators of attitude and public-sphere PEB. Specifically, social trust and environmentalist self-identity strengthen the effect of attitude on public-sphere PEB. Politicized identity increases the impact of attitude on environmental activism but not on non-activist behaviors, and there is no significant moderating effect of institutional trust. The findings deepen the understanding of public-sphere PEB and make more targeted policies accordingly. (shrink)

Traditional Informed Consent is becoming increasingly inadequate, especially in the context of research biobanks. How much information is needed by patients for their consent to be truly informed? How does the quality of the information they receive match up to the quality of the information they ought to receive? How can information be conveyed fairly about future, non-predictable lines of research? To circumvent these difficulties, some scholars have proposed that current consent guidelines should be reassessed, with trust being used (...) as a guiding principle instead of information. Here, we analyse one of these proposals, based on a Participation Pact, which is already being offered to patients at the Istituto Europeo di Oncologia, a comprehensive cancer hospital in Milan, Italy. (shrink)

Regulatory agencies aim to protect the public by moderating risks associated with innovation, but a good regulatory regime should also promote justified public trust. After introducing the USDA 2020 SECURE Rule for regulation of biotech innovation as a case study, this essay develops a theory of justified public trust in regulation. On the theory advanced here, to be trustworthy, a regulatory regime must (1) fairly and effectively manage risk, must be (2) “science based” in the relevant (...) sense, and must in addition be (3) truthful, (4) transparent, and (5) responsive to public input. Evaluated with these norms, the USDA SECURE Rule is shown to be deeply flawed, since it fails appropriately to manage risk, and similarly fails to satisfy other normative requirements for justified trust. The argument identifies ways in which the SECURE Rule itself might be improved, but more broadly provides a normative framework for the evaluation of trustworthy regulatory policy-making. (shrink)

I explore Baier, Held, Okin, Code, Noddings, and Eisler on trust and distrust. This reveals a need for reflection on the analysis, ethics, and dynamics of trust and distrust-especially the distinction between trusting and taking for granted, the feasibility of choosing greater trust, and the possibility of moving from situations of warranted distrust to trust. It is impossible to overcome the need for trust through surveillance, recourse to contracts, or legal institutions.

This paper explores Peter Jaffey’s views on the trust and fusion and some aspects of his wider private law theory which impact on his view on trusts law. It shows that, although he is correct that the trust involves both proprietary and personal rights, in the end his theory is ahistorical and unDworkinian, despite his acceptance of a view of law based on Dworkin. His theory is also based on implausible views of the role of (...) equity post-Judicature Acts and the ownership of value and does not adequately fit how trusts law works. (shrink)

This work examines the concept of trust in the light of virtue theory, and takes our responsibility to be trustworthy as central. Rather than thinking of trust as risk-taking, Potter views it as equally a matter of responsibility-taking. Her work illustrates that relations of trust are never independent from considerations of power, and that asking ourselves what we can do to be trustworthy allows us to move beyond adversarial trust relationships and toward a more democratic, (...) just, and peaceful society. (shrink)

In this paper I argue that entitlement theorists face a dilemma, the upshot of which is that entitlement theory is either unmotivated or incoherent. I begin with the question of how confident one should be in a proposition on the basis of an entitlement to trust, distinguishing between strong views that warrant certainty and weak views that warrant less than certainty. Strong views face the problem that they are incompatible with the ineliminable epistemic risk that is a feature (...) of the two main arguments in support of entitlement theory, the Strategic and Cognitive Project models. I then distinguish further between two types of weak views, arguing that both ultimately lead to condoning irrational doxastic attitudes. I end by considering whether entitlement theorists can avoid these issues by rejecting the assumption that entitlements to trust are warrants to adopt degrees of confidence. I argue that this strategy fails and note that entitlement theorists themselves explicitly endorse degree-of-confidence views. (shrink)

Lajevardi and Salehi, in “There may be many arithmetical Gödel sentences”, argue against the use of the definite article in the expression “the Gödel sentence”, by claiming that any unsound theory has Gödelian sentences with different truth values. We show that their Theorems 1 and 2 are special cases (modulo Löb's theorem and the first incompleteness theorem) of general observations pertaining to fixed points of any formula, and argue that the false sentences of Lajevardi and Salehi are in fact (...) not Gödel sentences. (shrink)

Even before trust became a buzzword, theoretical developments were made, which have instigated the development of two forms of trust which are described as personal trust and system trust/confidence. However, this distinction remained rather secondary in the overall literature. There is an overall lack on the historical developments of these forms of trust, their internal logic and how they interlink, overlap, or work against each other. The paper aims to advance these three aspects: first through (...) a historical overview of the semantic of this distinction, followed by a theoretical reconstruction of the historical material and third by demonstrating how these theoretical concepts can be applied to political crises (Revolutions of 1989), thus revealing their logic and mutual interlocking. (shrink)

At a time when some are questioning the relevancy of business education in general, others are now asking whether MBA programs should be blamed for society’s declining trust in business and the numerous corporate ethical failures of recent decades. Whether the full blame lies with business schools or not, MBA instructors are actively seeking more effective ways to help students adopt more practical and ethical managerial paradigms. Because trust theory is simple and robust and outlines the basic (...) mental processes that drive economic exchange while simultaneously prioritizing ethical behavior, in this article, we argue that it is distinctively suited to operationalize stakeholder theory in the classroom, providing MBA students with both a principled and a practical foundation or thematic platform for their MBA coursework and subsequent careers. We also discuss potential challenges and limitations and provide recommendations for future research. (shrink)

In A Moral Theory of Political Reconciliation Colleen Murphy develops a rich and potentially transformative account of political reconciliation. The potential of this account is not fully realized because of limitations in how Murphy conceptualizes political relationships. For example, group-differentiated integration into states opens up important questions about partial legality and group-differentiated experiences of repression that Murphy does not address. Murphy’s framework is well-suited to take up these questions, once they are acknowledged. But doing so requires a revised understanding (...) of how states’ relationships with individuals structure individuals’ relationships with one another. (shrink)

In this paper, we argue that trust is an important aspect of social reality, one that realist social theory has paid little attention to but which clearly resonates with a realist social ontology. Furthermore, the emergence of an interest in trust in specific subject fields such as organization theory indicates the growing significance of issues of trust as market liberalism has developed. As such, the emergence of an interest in trust provides support for Archer's (...) characterisation of late modernity in The Reflexive Imperative as a period of heterogeneity and greater incongruity. Commenting on this provides an opportunity to discuss the issue of habit in relation to trust and also the importance of the analysis of integration as a means to explain problems of trust. The commentary draws on examples from finance. (shrink)

This paper introduces a multi-modal polymorphic type theory to model epistemic processes characterized by trust, defined as a second-order relation affecting the communication process between sources and a receiver. In this language, a set of senders is expressed by a modal prioritized context, whereas the receiver is formulated in terms of a contextually derived modal judgement. Introduction and elimination rules for modalities are based on the polymorphism of terms in the language. This leads to a multi-modal non-homogeneous version (...) of a type theory, in which we show the embedding of the modal operators into standard group knowledge operators. (shrink)

This study proposes a research model based on attachment theory, which examines the role of corporate citizenship in the formation of organizational trust and work engagement. In the model, work engagement is directly influenced by four dimensions of perceived corporate citizenship, including economic, legal, ethical, and discretionary citizenship, while work engagement is also indirectly affected by perceived corporate citizenship through the mediation of organizational trust. Empirical testing using a survey of personnel from 12 large firms confirms most (...) of our hypothesized effects. Finally, theoretical and managerial implications of our findings are discussed. (shrink)

No doubt men are capable even now of much more unselfish service than they generally render; and the supreme aim of the economist is to discover how this latent social asset can be developed more quickly and turned to account more wisely. (Alfred Marshall, Principles of Economics , p. 8).

While COVID-19 spreads aggressively and rapidly across the globe, many societies have also witnessed the spread of other viral phenomena like misinformation, conspiracy theories, and general mass suspicions about what is really going on. This study investigates how exposure to and trust in information sources, and anxiety and depression, are associated with conspiracy and misinformation beliefs in eight countries/regions during the COVID-19 pandemic. Data were collected in an online survey fielded from May 29, 2020 to June 12, 2020, resulting (...) in a multinational representative sample of 8,806 adult respondents. Results indicate that greater exposure to traditional media is associated with lower conspiracy and misinformation beliefs, while exposure to politicians and digital media and personal contacts are associated with greater conspiracy and misinformation beliefs. Exposure to health experts is associated with lower conspiracy beliefs only. Higher feelings of depression are also associated with greater conspiracy and misinformation beliefs. We also found relevant group- and country differences. We discuss the implications of these results. (shrink)

Lajevardi and Salehi, in “There may be many arithmetical Gödel sentences”, argue against the use of the definite article in the expression “the Gödel sentence”, by claiming that any unsound theory has Gödelian sentences with different truth values. We show that their Theorems 1 and 2 are special cases (modulo Löb's theorem and the first incompleteness theorem) of general observations pertaining to fixed points of any formula, and argue that the false sentences of Lajevardi and Salehi are in fact (...) not Gödel sentences. (shrink)

An adequate moral theory must provide for cooperation and trust between moral agents, but a tension exists between cooperating and maximizing. This tension is prominent in utilitarianism and contractarianism . Various puzzles illustrate this tension, and both utilitarians and contractarians must solve these to present a coherent moral theory. These puzzles include new and resilient versions of classic objections to utilitarianism, such as the claims that utilitarian agents cannot be trusted to keep promises and cannot take rights (...) seriously. They also include the contractarian puzzle of why rational agents would cooperate by making and keeping impartial contracts. In solving these problems, utilitarians and contractarians alike must choose between traditional and revisionary maximizing theories. ;In light of these problems: David Gauthier urges contractarians to appeal to a revisionary theory of rationality, Donald Regan has developed a new variety of utilitarianism, and many other theorists still argue for the revisionary theory of rule utilitarianism. These people underestimate the potential of traditional theories. Although traditional theories like act utilitarianism look only to the future--while revisionary theories sometimes take prior acts such as promises, deliberations, and intentions to justify action--traditional theories are still able to solve these puzzles and furnish a satisfactory account of cooperation and trust. Surprisingly, even though these puzzles were developed as objections to the traditional theories and the revisionist theories were designed to deal with these puzzles, the traditional theories provide superior solutions. ;This defense of traditional theories has broad implications in philosophy and elsewhere, but I specifically discuss two significant implications for modern moral theory and two implications for applied ethics. I reject the criticism that act utilitarianism fails on its own terms and argue that it has previously unnoticed advantages over rule utilitarianism. I also reformulate Gauthier's moral theory using the traditional theory of rationality, thereby answering a major criticism of his theory. In addition, I apply my understanding of traditional maximizing theories to the utilitarian theory of rights and then to the strategic problems of nuclear deterrence and of threats in general. (shrink)

Lajevardi and Salehi, in “There may be many arithmetical Gödel sentences”, argue against the use of the definite article in the expression “the Gödel sentence”, by claiming that any unsound theory has Gödelian sentences with different truth values. We show that their Theorems 1 and 2 are special cases (modulo Löb's theorem and the first incompleteness theorem) of general observations pertaining to fixed points of any formula, and argue that the false sentences of Lajevardi and Salehi are in fact (...) not Gödel sentences. (shrink)

A Telic Theory of Trust approaches trust as a kind of aimed performance, capable of not only success but also of competence and aptness. J. Adam Carter shows how this illuminate the nature of trust, the difference between good and bad trusting, and practices of cooperation in general.

Epistemic authority, according to L. Zagzebski’s theory, is essentially based on deliberative or first-personal reasons, which originate from epistemic admiration. In what follows, I shortly reconstruct her theory and try to defend it against two critical arguments. The first argument calls attention to circular relation of epistemic autonomy and authority. In order to determine the authoritative person for me, I always have to possess epistemic autonomy, which is understood as knowledge in the given domain. Thus I myself have (...) to have authority in the given domain in order to invest authority. I try to show that the investment of trust is based upon autonomy interpreted as an ability to exercise epistemic actions, accompanied by normative foreknowledge, that allows us to assess epistemic abilities and invest our trust without having sufficient propositional knowledge. The second argument insists on theoretical control for authoritative evidence and testimony. That contradicts preemptive character and content-independence inherent to authoritative testimony. Hence, this argument entirely misses the point of epistemic authority. Instead, as I argue, one can control epistemic authority by future reflexion on its conscientiousness and epistemic exercise as well as on origins of my admiration for authority. As a consequence, the trust invested in authority can be withdrawn and redistributed. (shrink)

How Journalists Engage: A theory of trustbuilding, identity, and care explores the ways journalists of different identities enact trusting relationships with their audiences according to divergent sets of principles. Drawing from case studies, community work, surveys, interviews and focus groups, this book documents the now-established "built environment" powered with engagement journalism that represents the first major paradigm shift of the press' core values in more than a century. A proliferation of media-trust programs, grants, foundations, companies, collaborations, networks, and (...) money demands that journalists take on four new roles-Relationship Builder, Content Collaborator, Community Conversation Facilitator, and Professional Network Builder-and be fluent in eight skillsets: radical transparency, power dynamic accounting, mediation, reciprocity, media literacies, community offline work, needs/assets/solution analyses, and collaborative production. These are in addition to the normative skills related to being a watchdog and storyteller. The author posits that this trust-building theory manifesting demands journalism be enacted with an "identity-aware care" through "listening and learning." This identity-aware ethic of care-a theory that comes from developmental psychology and nurtured in gender and women's studies-prioritizes communities over the propping up of problematic institutions that news media have traditionally protected in the name of objectivity. Instead, this theory asks journalists to acknowledge and incorporate their own identities-especially the privileges, biases, and marginalization attached to them-and those of their communities, resulting in a more intentional moral voice focused on justice and equity so that all news participants can feel cared for within information-exchange about public affairs. (shrink)

This paper offers a constructivist account of bioethics as an alternative to previous discussions that explained the ethics of medicine by an extrapolation of principles or virtues from ordinary morality. Taking medicine as a higher and special calling, I argue that the practice of medicine would be impossible without the trust of patients. Because trust is a necessary condition for medical practice, the ethics of the profession must provide the principles for guiding physician behavior and the profession toward (...) promoting trust and being trustworthy. In a phrase, that principle is “seek trust and deserve it.” I sketch out how the concept of trust provides a different justification for common sense principles of bioethics and explain how the concept of trust provides reasonable guidance for resolving moral conflicts within medicine. The trust-seeking approach provides a new and unexpected ordering of some traditional medical values, it reveals the weightiness of previously undervalued bioethical precepts, and illuminates the centrality of some largely ignored obligations of medicine. It also has the power to guide clinical practice and to inform the profession about standards for medical institutions. (shrink)