Pharmaceutical advertising is one of the most important kinds of advertising that can have a direct impact on the health of a consumer. Hence, this necessitates the fact that it is essential for advertisers of such products to take special care and additional responsibility when devising the promotional strategies of these products. In reality, it has been observed that pharmaceutical product advertisers often promoted their products to achieve their own goals at the potential risk of having an adverse effect on (...) the consumerÕs health. This type of advertising is most often seen in over-the-counter drug product advertisements, and not as often in the case of prescription drug advertisements, which is relatively new. This article analyzes various purposes of advertising pharmaceutical products and also the potential problems that arise from the way pharmaceutical products have quite frequently been promoted. (shrink)
The world of the Hindi heroes of the 1970s, while decked in battle gear, largely belonged to the official state apparatus, either as members of vigilante self-defence squads – of which Bahadur was a pioneer – or bonafide members of the police force, like Inspector Vikram. The costumed superhero only emerged at the end of the Nehruvian period, gradually coming to defy its signature science and rationality. My article seeks to explore questions of the political economy of the superhero genre (...) and the affective valences of the supernatural in imaging/negotiating the national and transnational, through this conjunctural moment of the late 1970s and early 1980s. (shrink)
It is shown that the facts of behavior which Freud sought to encompass by his distinction of Primary and Secondary Process can be formulated in terms of Skinner's system of behavior. This is illustrated by considering the 'primary process' behavior in dreaming, some of whose characteristics according to Freud are: it is illogical and random; visual images predominate in primary process thinking; it is highly charged with affect compared to 'secondary process' thinking; it shows 'condensation' — the fusing together of (...) two or more images into a single image. It is shown that all of these properties can be derived from Skinner's account of behavior. It is then pointed out that both Freud and Skinner have pointed to similar controlling variables of behavior, utilized mainly similar processes, and drawn many of the same distinctions. Implications for contemporary criticisms of Skinner's account of 'thinking' are pointed out. The above is preceded by a preliminary argument that since both Freud and Skinner performed functional analyses of behavior, it should be possible to compare the two accounts if the 'superfluous' middle term — the intrapsychic apparatus — in Freud's account is ignored. It is pointed out that in extrapolating his system to human behavior, Skinner has described in terms of his own system some of the characteristically 'Freudian' facts of behavior, and his formulations on the phenomena of 'repression' are summarized. The Skinnerian formulation of the primary and secondary process distinction is then presented in support of the argument that other facts of behavior which have not been discussed by Skinner can nevertheless be represented within his system of behavior. (shrink)
The account of meaning has remained unsatisfactory within the western philosophical tradition. Thus, a radically new approach that spotlights the semantic transaction has now become imperative to broaden our understanding of the issue. Drawing on leads from contemporary thinkers, but essentially guided by the insights of Indian savants of yore, this paper attempts to crack the riddle of meaning by offering a language metaphysics which extends the scope of self in thisprocess. At the core lies the interplay of the transcendental (...) and the empirical which constitutes the total speech complex. There exists a linguistic self which is also the stratum of thought. Meaning is the experience of this linguistic self. (shrink)
In the paper it is shown that Henryk Skolimowski’s eco-philosophy is a special one. It differs from secular ecologies, being a united insight in life, nature, and values. It is also shown that Skolimowski’s conception is in a close relation both with ancient Greeks religion beliefs and with the Indian metaphysical-religious worldviews.
fusion theory challenges efforts to see theory as inhibiting by presenting an approach that is innovative, eclectic, and subtle in order to draw out competing and constellating ideas and opinions. This collected volume of essays examines fusion theory and demonstrates how the theory can be applied to the reading of various works of Indian English novelists.
The book critically analyses the nature and scope of intellectual property rights using three different approaches: the philosophical, the empirical, and the theoretical. It studies the different justifications usually put forward in favour of protecting intellectual property rights, and shows how such rights come into conflict with other rights in society. The volume also discusses their benefits and drawbacks with the help of case studies. The author contends that rights can and should be 'structured in a lexical order of priority (...) where rights which are linked to survival strategies ought to have enough legal teeth to trump rights which are more in the nature of economic entitlements, like intellectual property rights are'. (shrink)