When scientists or science reporters communicate research results to the public, this often involves ethical and epistemic risks. One such risk arises when scientific claims cause cognitive or behavioural changes in the audience that contribute to the self-fulfilment of these claims. I argue that the ethical and epistemic problems that such self-fulfilment effects may pose are much broader and more common than hitherto appreciated. Moreover, these problems are often due to a specific psychological phenomenon that has been neglected in (...) the research on science communication: many people tend to conform to ‘descriptive norms’, that is, norms capturing (perceptions of) what others commonly do, think, or feel. Because of this tendency, science communication may frequently produce significant social harm. I contend that scientists have a responsibility to assess the risk of this potential harm and consider adopting strategies to mitigate it. I introduce one such strategy and argue that its implementation is independently well motivated by the fact that it helps improve scientific accuracy. (shrink)

In the first book-length study of American philosophy at the turn of the century, Daniel J. Wilson traces the formation of philosophy as an academic discipline. Wilson shows how the rise of the natural and physical sciences at the end of the nineteenth century precipitated a "crisis of confidence" among philosophers as to the role of their discipline. Deftly tracing the ways in which philosophers sought to incorporate scientific values and methods into their outlook and to redefine philosophy itself, Wilson (...) moves between close analysis of philosophical texts and consideration of professional careers of illustrative philosophers, such as Charles Sanders Peirce, John Dewey, and Josiah Royce. The author situates the emergence of professional philosophy in the context of the professionalization of American higher education and articulates, in the case of philosophy, the structures and values of a professional discipline. One of the most important consequences of this transformation was a new emphasis on communal theories of truth. Peirce, Dewey, and Royce all developed sophisticated and important theories of community as they were engaged in reshaping and redefining the limits of philosophy. This book will be of great importance for those interested in the history of philosophy, the rise of professions, and American intellectual and educational history, and to all those seeking to understand the contemporary revival of pragmatic thought and theories of community. (shrink)

Epistemic injustice occurs when someone is wronged in their capacity as a knower.[1] More and more attention is being paid to the epistemic injustices that exist in our scientific practices. In a recent paper, Fabien Medvecky argues that science communication is fundamentally epistemically unjust. In what follows we briefly explain his argument before raising several challenges to it.

Given the abrupt global disruption caused by SARS-CoV-2, one might think that the COVID pandemic was an unpredictable event. But in the years leading up to the emergence of the COVID pandemic, several documents had already been warning of the increasing occurrences of new disease outbreaks with pandemic potential and lack of corresponding policies to promote pandemic preparedness and response. In this article, we call these documents “early warnings”. We argue that a survey of early warnings can help science (...) communicators to promote the public understanding of evidence-based pandemic preparedness and response policies at local or international level. Our proposal differs from other approaches to pandemic preparedness and response in that it highlights the relevance of documents published before the COVID outbreak. We show that the early warnings did not become outdated after the COVID outbreak, but, rather, that they are even more pressing now. (shrink)

There are many ways in which biases can enter processes of scientific reasoning. One of these is what Ludwik Fleck has called a “harmony of illusions”. In this paper, Fleck’s ideas on the relevance of social mechanisms in epistemic processes and his detailed description of publication processes in science will be used as a starting point to investigate the connection between cognitive processes, social dynamics, and biases in this context. Despite its usefulness as a first step towards a more (...) detailed analysis, Fleck’s account needs to be updated in order to take the developments of digital communication technologies of the 21st century into account. Taking a closer look at today’s practices of science communication shows that information and communication technologies (ICTs) play a major role here. By presenting a detailed case study concerning the database SCOPUS, the question will be investigated how such ICTs can influence the division of epistemic labour. The result will be that they potentially undermine the epistemic benefits of social dynamics in science communication due to their inherent tendency to reduce the diversity of scientific hypotheses and ideas. (shrink)

There is a correlation between positions taken on some scientific questions and political leaning. One way to explain this correlation is the cultural cognition hypothesis (CCH): people's political leanings are causing them to process evidence to maintain fixed answers to the questions, rather than to seek the truth. Another way is the different background belief hypothesis (DBBH): people of different political leanings have different background beliefs which rationalize different positions on these scientific questions. In this article, I argue for two (...) things. I argue that two attempts by proponents of the CCH to discredit the DBBH fail. And I argue that this matters, because while the CCH makes epistemic paternalistic interventions seem called for (as some philosophers have argued compellingly), the DBBH does not. The DBBH makes it much easier to stay closer to an ideal of deliberative democracy. (shrink)

For this handbook, we decided to combine a first strategy that looks at different research approaches and asks for their specific contribution to the study of science communication. This is the aim of section I. A second and third strategy is to describe main topics and central aspects of internal and external science communication. This is the aim of sections II and III, respectively: In section II the authors deal with text types, media, and practices of (...) internal science communication. Section III is devoted to external science communication and the relation between science, scientists, and the public. A fourth strategy is based on an evolutionary perspective: How has science communication evolved, what are current trends, and what could or should be future developments? In sections IV and V the authors share an evolutionary perspective: they deal with the history of science communication and with current and future trends. (shrink)

The aim of this article is to propose a methodological externalism that takes knowledge about science to be partly constituted by the environment. My starting point is the debate about extended cognition in contemporary philosophy and cognitive science. Externalists claim that human cognition extends beyond the brain and can be partly constituted by external devices. First, I show that most studies of public knowledge about science are based on an internalist framework that excludes the environment we usually (...) utilize to make sense of science and does not allow the possibility of extended knowledge. In a second step, I argue that science communication studies should adopt a methodological externalism and accept that knowledge about science can be partly realized by external information resources such as Wikipedia. (shrink)

Science communication has traditionally been seen as a means of crossing the boundary of science: moving scientific knowledge into the public. This paper presents an alternative understanding. Drawing upon a particular case of social science communication in the form of an interactive installation about the social responsibility of science, it develops the concept of boundary space where phenomena can simultaneously belong to science and nonscience. In addition, the paper describes how the installation functions (...) as a space for interaction between knowledge communication and knowledge production. The paper argues that we should understand science communication as a social practice, which allows scientists and nonscientists to cooperate in performing science as an important part of society. The aim is to add a new kind of analysis to traditional criticisms of deficit-thinking and popularization by asking what can we say more about science communication if we understand it as part of science as a social activity. (shrink)

A pandemic of misinformation is said to spread alongside the COVID-19 pandemic. The need to properly inform the public is stronger than ever in the fight against misinformation, but what ‘properly’ means in this context is a quite controversial issue. In what follows, I discuss the challenges we face in communicating COVID-19 health information to the public, with the aim to shed light on some ethical and policy issues emerging in science (communication) in times of crises.

The aim of the present article is to discuss several consequences of the Open Science from a perspective of science communication and philosophy of communication. Apart from the purely communicative and philosophical issues, the paper deals with the questions that concern the science popularization process through social media. The article consists of three sections: the first one suggests a definition of science communication and social media, the second examines the transformation of science (...) in the Age of the Internet and considers the influence of social media on science communication, the third and final one presents some case studies and philosophical observations. The most important conclusion to be reached here is that the social media have changed science and science communication. Twitter and blogs as novelty tools of science communication can be useful and meaningful for both science and society. Furthermore, social media can be used to facilitate broader involvement of citizens in the discussion about science. (shrink)

This paper develops a fourth model of public engagement with science, grounded in the principle of nurturing scientific agency through participatory bioethics. It argues that social media is an effective device through which to enable such engagement, as it has the capacity to empower users and transforms audiences into co-producers of knowledge, rather than consumers of content. Social media also fosters greater engagement with the political and legal implications of science, thus promoting the value of scientific citizenship. This (...) argument is explored by considering the case of nanoscience and nanotechnology, as an exemplar for how emerging technologies may be handled by the scientific community and science policymakers. (shrink)

Science communication, as a field and as a practice, is fundamentally about knowledge distribution; it is about the access to, and the sharing of knowledge. All distribution brings with it issues of ethics and justice. Indeed, whether science communicators acknowledge it or not, they get to decide both which knowledge is shared, and who gets access to this knowledge. As a result, the decisions of science communicators have important implications for epistemic justice: how knowledge is distributed (...) fairly and equitably. This paper presents an overview of issues related to epistemic justice for science communication, and argues that there are two quite distinct ways in which science communicators can be just in the way they distribute knowledge. Both of these paths will be considered before concluding that, at least on one of these accounts, science communication as a field and as a practice is fundamentally epistemically unjust. Possible ways to redress this injustice are suggested. (shrink)

Climate change has become one of the most pressing problems that can threaten the existence and development of humans around the globe. Almost all climate scientists have agreed that climate change is happening and is caused mainly by greenhouse gas emissions induced by anthropogenic activities. However, some groups still deny this fact or do not believe that climate change results from human activities. This essay discusses the causes, significance, and skeptical arguments of climate change denialism, as well as the roles (...) of scientists and science communication in addressing the issues. Through this essay, we call for the active participation of scientists in science communication activities with the public, the opening of new science communication sectors specified for climate change, and more attention to social sciences and humanities in addressing climate change issues. (shrink)

Science communication has gained high importance in the current knowledge and risk society. Nevertheless, there is still a lack of qualitative studies on how non-experts and experts engage in opinionated scientific debates and which linguistic devices they use to gain influence on other people’s attitudes toward a scientific issue. In our study, we examine dialogical modes of science communication (i.e. weblogs) used by bloggers and audiences to engage into opinionated discourse about scientific endeavors. As those exchanges (...) easily lead to controversies between different points of views, stances and attitudes, we focus from a rhetorically-driven linguistic perspective on devices to persuade the other participants and readers and to control the discourse. Hence, we ask which linguistic instruments are used to gain influence on influence. The aim of our study is to get deeper insights into the persuasive strategies mainly used in those forms of external science communication. (shrink)

Numerous societal issues, from climate change to pandemics, require public engagement with scientific research. Such engagement reveals challenges that can arise when experts communicate with laypeople. One of the most common frameworks for framing these communicative interactions is the deficit model of science communication, which holds that laypeople lack scientific knowledge and/or positive attitudes towards science, and that imparting knowledge will fill knowledge gaps, lead to desirable attitude/behavior changes, and increase trust in science. §1 introduces the (...) deficit model in more detail and shows that adhering to this model often fails to achieve its aims, which motivates the main question of this chapter: how can Ludwik Fleck’s theory of thinking collectives address the persistent problem of deficit approaches in science communication? I suggest that it can do so by exposing the deficit model’s implicit assumption of an expert-lay divide. Accordingly, §2 lays out Fleck’s theory and §3 contrasts it with contemporary debates about science communication. Following this descriptive work, §4 draws on Fleck’s ideas to make four concrete suggestions for further questioning the expert-lay divide. (shrink)

Social media has become an important way for science communication. Some scholars have examined how to help scientists engage with social media from operational training, policy guidance, and social media services improving. The main contribution of this study is to construct a symbiosis evolution model of science communication ecosystem between scientists and social media platforms based on the symbiosis theory and the Lotka–Volterra model to discuss the evolution of their symbiotic patterns and population size under different (...) symbiosis coefficients. The results indicate that the size of the symbiosis coefficients determines the equilibrium outcome of the symbiosis evolution of scientists and social media platforms; scientists and social media platforms can promote each other’s population size under the mutualism pattern, which can achieve sustainable science communication; “1 + 1 > 2” effect can only be achieved under the symmetric mutualism pattern and the growth of scientists and social media platforms is more stable and sufficient than that of other patterns. The findings will provide additional perspectives for promoting the sustainable development of science communication based on social media. (shrink)

Science communication has gained high importance in the current knowledge and risk society. Nevertheless, there is still a lack of qualitative studies on how non-experts and experts engage in opinionated scientific debates and which linguistic devices they use to gain influence on other people’s attitudes toward a scientific issue.In our study, we examine dialogical modes of science communication (i.e. weblogs) used by bloggers and audiences to engage into opinionated discourse about scientific endeavors. As those exchanges easily (...) lead to controversies between different points of views, stances and attitudes, we focus from a rhetorically-driven linguistic perspective on devices to persuade the other participants and readers and to control the discourse. Hence, we ask which linguistic instruments are used to gain influence on influence. The aim of our study is to get deeper insights into the persuasive strategies mainly used in those forms of external science communication. (shrink)

ABSTRACTThis study reconsiders scientists’ identity in terms of vocation vs. profession, proceeding from Max Weber’s differentiation between science as profession and science as an inner calling fo...

In 2007 a social scientist and a designer created a spatial installation to communicate social science research about the regulation of emerging science and technology. The rationale behind the experiment was to improve scientific knowledge production by making the researcher sensitive to new forms of reactions and objections. Based on an account of the conceptual background to the installation and the way it was designed, the paper discusses the nature of the engagement enacted through the experiment. It is (...) argued that experimentation is a crucial way of making social science about science communication and engagement more robust. (shrink)

Philosophy of science attempts to reconstruct science as a rational cognitive enterprise. In doing so, it depicts a normative ideal of knowledge acquisition and does not primarily seek to describe actual scientific practice in an empirically adequate way. A comprehensive picture of what good science consists in may serve as a standard against which we evaluate and criticize actual scientific practices. Such a normative picture may also explain why it is reasonable for us to trust scientists – (...) to the extent that they live up to the ideal – and to rely on their findings in decision making. Likewise, a sound normative understanding of science exposes the limits of scientific understanding and prevents us from placing blind faith in scientists and experts. For these reasons, philosophy of science represents a useful resource and background theory for the practice and study of science communication. In this handbook article, we provide an opinionated introduction to philosophy of science by flashing a light on 22 central issues which (we think) are of special interest to scholars and practitioners of science communication – and, in particular, to scholars and practitioners of external science communication. (shrink)

When laypersons are presented with scientific information which seeks to modify their way of life, they are expected to believe, suspend belief, or reject it. Second-order assessment of scientific experts helps laypersons to make an informed decision in such situations. This is an assessment of the trustworthiness of the person making the scientific claim. In this paper I challenge the optimistic view of Anderson, regarding the ease with which laypersons can perform second-order assessment of experts, by pointing out some of (...) the obstacles that may prevent laypersons from arriving at an informed decision through this means. By showing that laypersons cannot easily perform second-order assessment of experts, I make a case for sharing epistemic burdens in science communication by using Lackey's concept of dualism in the epistemology of testimony and Irzik and Kurtulmus’ work on public epistemic trust in science, as a guide. I invite experts to bear a greater share of the epistemic burden when communicating with laypersons because of their privileged epistemic condition vis-à-vis laypersons. (shrink)

Understanding science requires appreciating the values it presupposes and its social context. Both the values that scientists hold and their social context can affect scientific communication. Philosophers of science have recently begun studying scientific communication, especially as it relates to public policy. Some have proposed “guiding principles for communicating scientific findings” to promote trust and objectivity. This paper contributes to this line of research in a novel way using behavioural experimentation. We report results from three experiments (...) testing judgments about the trustworthiness, competence and objectivity of scientists. More specifically, we tested whether such judgments are affected by three factors: consulting or not consulting nonscientists, conducting research under a restrictive or non-restrictive governmental communication policy, and the source of a lab’s funding (i.e., government funding, private funding, or a combination of the two). We found that each of these factors affects ordinary judgments of trustworthiness, competence and objectivity. These findings support several recommendations that could help improve scientific communication and communication policies. (shrink)

The ongoing COVID-19 pandemic has brought science to the fore of public discourse and, considering the complexity of the issues involved, with it also the challenge of effective and informative science communication. This is a particularly contentious topic, in that it is both highly emotional in and of itself; sits at the nexus of the decision-making process regarding the handling of the pandemic, which has effected lockdowns, social behaviour measures, business closures, and others; and concerns the recording (...) and reporting of disease mortality. To clarify a point that has caused much controversy and anger in the public debate, the first part of the present article discusses the very fundamentals underlying the issue of causative attribution with regards to mortality, lays out the foundations of the statistical means of mortality estimation, and concretizes these by analysing the recording and reporting practices adopted in England and their widespread misrepresentations. The second part of the article is empirical in nature. I present data and an analysis of how COVID-19 mortality has been reported in the mainstream media in the UK and the USA, including a comparative analysis both across the two countries as well as across different media outlets. The findings clearly demonstrate a uniform and worrying lack of understanding of the relevant technical subject matter by the media in both countries. Of particular interest is the finding that with a remarkable regularity (????>0.998), the greater the number of articles a media outlet has published on COVID-19 mortality, the greater the proportion of its articles misrepresented the disease mortality figures. (shrink)

Dr Stockmann, the principal character in Henrik Ibsen's A Public Enemy, is a classic example of a whistle-blower who, upon detecting and disclosing a serious case of environmental pollution, quickly finds himself transformed from a public benefactor into a political outcast by those in power. If we submit the play to a 'second reading', however, it becomes clear that the ethical intricacies of whistle-blowing are interwoven with epistemological issues. Basically, the play is about the complex task of communicating scientific (notably (...) microbiological) data to lay audiences. This becomes even more apparent when we realise that Stockmann was a contemporary of real 'microbe hunters' such as Pasteur and Koch. The play's basic message is that epoch-making scientists (such as Pasteur and Koch) not only produced convincing and reliable data from a scientific point of view, but also acquired the skills and insights needed to enter into a dialogue with their cultural and societal environment. (shrink)

Over the past ten to fifteen years, medical interventions, therapeutic approaches and scientific studies involving mindfulness meditation have gained traction in areas such as clinical psychology, psychotherapy, and neuroscience. Simultaneously, mindfulness has had a very strong public appeal. This article examines some of the ways in which the medical and scientific meaning of mindfulness is communicated in public and to the public. In particular, it shows how experts in the field of mindfulness neuroscience seek to communicate to the public at (...) large the imperative of brain fitness for the promotion of health, wellbeing and happiness. The study identifies claims being made in popular outlets that, by and large, bypass traditional mass media, such as self-help books, websites and online videos. By treating this material as a form of personalized science communication, this article contributes to the body of literature that understands science communication as a continuum and the boundary between science and popularized science as the outcome of human negotiations. The study finds that processes of personalization help to build bridges between scientific findings and their supposed application, that they infuse science with subjective meaning, and turn expert communication with the public into a moral vocation. (shrink)

This exploratory study is focused on the perceptions of science communication practitioners about the activities of scientists and the audiences of the marine sciences outreach in Portugal. Using the qualitative method of thematic analysis and collecting data through semistructured interviews of 14 practitioners of diverse professions, backgrounds, ages, and stages of career, it was found that the role of marine scientists in this area is traditionally viewed as reduced, but with a slight improvement in the past 5 to (...) 10 years. Despite having a historical connection with and curiosity about the sea, audiences were considered to have a mostly utilitarian interest in the marine sciences. Most practitioners had a view of science communication connected to the knowledge deficit model, with a minority articulating a more dialogical model. Although there are signs of conflict between science communicators and scientists, the proliferation of training opportunities in science communication at the national level, the perceived increase of interest and participation of marine scientists in public communication in the past years, and the consolidation of science communicators as part of the scientific community offer positive prospects for the future of outreach of marine sciences in Portugal. (shrink)

In this paper, I contend that evidence-focused strategies of science communication may be complemented by possibly more effective rhetorical arguments in current public debates on vaccines. I analyse the case of direct science communication - that is, communication of evidence - and show that it is difficult to effectively communicate evidential standards of science in the presence of well-equipped anti-science movements. Instead, I argue that effective rhetorical tools involve ad hominem strategies, that is, (...) arguments involving claims of expertise. I provide a rationale, and sketch a methodology, for using ad hominem arguments in science communication. (shrink)

We argue that the societal consequences of the scientific realism debate, in the context of science-to-public communication are often overlooked and careful theorizing about it needs further empirical groundwork. As such, we conducted a survey experiment with 130 academics (from physics, chemistry, and biology) and 137 science communicators. We provided them with an 11-item questionnaire probing their views of scientific realism and related concepts. Contra theoretical expectations, we find that (a) science communicators are generally more inclined (...) towards scientific antirealism when compared to scientists in the same academic fields, though both groups show an inclination towards realism and (b) academics who engage in more theoretical work are not less (or more) realist than experimentalists. Lastly, (c), we fail to find differences with respect to selective realism but find that science communicators are significantly less epistemically voluntarist compared to their academic counterparts. Overall, our results provide first empirical evidence on the views of scientists and science communicators on scientific realism, with some results running contra to the theoretical expectations, opening up new empirical and theoretical research directions. (shrink)

The public communication of science and technology has become increasingly important over the last several decades. However, understanding the audience that receives this information remains the weak link in the science communication process. This essay provides a brief review of some of the issues involved, discusses results from an audience-based study, and suggests some strategies that both scientists and journalists can use to modify media coverage in ways that can help audiences better understand major public issues (...) that involve science and technology. (shrink)

The field of science communication is plagued by challenges. Communicators face the difficulty of responding to unjustified public skepticism over issues like climate change and COVID-19 while also acknowledging the fallibility and limitations of scientific knowledge. Our goal in this paper is to suggest a new model for science communication that can help foster more productive, respectful relationships among all those involved in science communication. Inspired by the pragmatist philosophy of John Dewey, we develop (...) an experience model, according to which science communication consists in people’s experiences with science and the meanings they develop from those experiences. Three principles are central to the model: experience is cumulative, context matters, and audiences have agency. We argue that this model has significant implications both for communication research and practice, which we illustrate by applying it to the phenomenon of vaccine hesitancy. We show how science communicators can help to identify and alleviate structural factors that contribute to skepticism as well as fostering opportunities for meaning making around shared experiences. (shrink)

The purpose of this paper is to demonstrate that Science Communication inheres to the capitalist relations of production. By making use of Marxist dialectics, the enquiry will elucidate the enquiry will elucidate that capital creates the gap between science and society that Science Communication is deemed to bridge, for capitalism deprives workers of the ‘intellectual potencies of the material process of production’ and makes both impossible and meaningless for them to appropriate scientific knowledge in a (...) direct, unmediated manner. Along these lines, the paper will revisit the long-standing ‘deskilling-upskilling debate’ in order to shed light on what specific workers’ productive attributes form the material basis on which Science Communication grounded. I conclude that the existence of Science Communication responds to the fact that workers are devoid of any control over the social qualitative content of their work – the purpose and the mode of the labouring activity. In other words, Science Communication is premised on the limited form taken by the productive consciousness capital equips workers with in order just to reproduce itself. (shrink)

This article grasps the coercive character often associated to research impact metrics, in the wake of the ever-growing use of quantitative indicators for the evaluation of the academic performance. It does so by taking a Marxian perspective which underscores what are the historically determined attributes of academic labour that the functioning of impact metrics embodies, unfolding thereby what ‘impact’ really means concerning said social attributes of the scientific enterprise. Science communication via social media, and the array of metrics (...) and indicators surrounding it, known as alternative metrics or altmetrics, are taken as a case study. This study concludes that the coercive nature of research impact metrics is grounded on the private and independent character taken by social labour in capitalist production, an historically determined form of the social reproduction that asks for academic production to be organised and regulated in an indirect fashion, behind the backs of producers themselves – in the particular case of science, by means of quantitative indicators and performance metrics. As research impact metrics bear the power to determine how and to what extent academic labourers contribute to the general productive process, their will and consciousness become thus subsumed to such reified social subject. (shrink)

This paper spells out and discusses four assumptions of the deficit model type of thinking. The assumptions are: First, the public is ignorant of science. Second, the public has negative attitudes towards (specific instances of) science and technology. Third, ignorance is at the root of these negative attitudes. Fourth, the public’s knowledge deficit can be remedied by one-way science communication from scientists to citizens. It is argued that there is nothing wrong with ignorance-based explanations per se. (...) Ignorance accounts at least partially for many cases of opposition to specific instances of science and technology. Furthermore, more attention needs to be paid to the issue of relevance. In regard to the evaluation of a scientific experiment, a technology, or a product, the question is not only who knows best?, but also what knowledge is relevant and to what extent?. Examples are drawn primarily from the debate on genetic engineering in agriculture. (shrink)

Previous research has shown that uncertainty communication by scientists (i. e., expressing reservations towards their own research) increases the public’s trust in their work. The reasons for this have not been elucidated, however. In the present study, we provide a theoretical explanation for this phenomenon. Specifically, we expected that attributed communicator bias would mediate the effect of uncertainty communication on trust. Results from a mixed-design experiment (N = 88), using modified science news articles, revealed support for this (...) hypothesis. Positive effects of uncertainty communication on trust and donation intention were both mediated by attributed communicator bias. (shrink)

In recent work, Stephen John (2018, 2019) has deepened the social epistemological perspective on expert testimony by arguing that science communication often operates at the institutional level, and that at that level sincerity, transparency, and honesty are not necessarily epistemic virtues. In this paper I consider his arguments in the context of science journalism, a key constituent of the science communication ecosystem. I argue that this context reveals both the weakness of his arguments and a (...) need for further analysis of how non-experts learn from experts. (shrink)

At a time when agri-food biotechnologies are receiving a surge of investment, innovation, and public interest in the United States, it is common to hear both supporters and critics call for open and inclusive dialogue on the topic. Social scientists have a potentially important role to play in these discursive engagements, but the legacy of the intractable genetically modified (GM) food debate calls for some reflection regarding the best ways to shape the norms of that conversation. This commentary argues that (...) agri-food scholars interested in promoting a more constructive agri-food biotechnology discussion could do so by blending key insights, as well as guarding against key shortcomings, from the fields of science communication and science and technology studies (STS). Science communication’s collaborative and translational approach to the public understanding of science has proven pragmatically valuable to scientists in academia, government, and private industry, but it has too often remained wedded to deficit model approaches and struggled to explore deeper questions of public values and corporate power. STS’s critical approach has highlighted the need for multi-stakeholder power-sharing and the integration of diverse knowledge systems into public engagement, but it has done little to grapple with the prevalence of misinformation in movements against GM foods and other agri-food biotechnologies. Ultimately, a better agri-food biotechnology conversation will require a strong foundation in scientific literacy as well as conceptual grounding in the social studies of science. The paper concludes by describing how, with attention to the structure, content, and style of public engagement in the agri-food biotechnology debates, social scientists can play a productive conversational role across a variety of academic, institutional, community-level, and mediated contexts. (shrink)

Pharmacogenomics is a quickly evolving field of research that increasingly impacts individuals and society. As some innovations in biotechnology have experienced strong public opposition during the 1990s, interaction between producers and users of these innovations may help in increasing their success in social and economic terms. However, conditions for effective interaction have so far remained under-explored. This paper explores user-producer interactions in pharmacogenomics from an innovation and science communication perspective in the Netherlands. To find possible ways of engaging (...) stakeholders in an early stage of technology development, ie, when science policy is in the making, we present communication activities derived from the field of policy analysis. To articulate motives for two-way public participation in genomics innovation processes, we describe two levels at which pharmacogenomics developments will have an input:1) at the meso-level of medical practice with already established medical technologies, values and routines, suppliers and health professionals (general practitioners, pharmacists), and 2) at the macro-level of society at large, with established institutions, infrastructures, and broadly shared values and beliefs among citizens in general. Thereby we offer a starting point for optimising decision-making processes in the field of pharmacogenomics innovations, including important aims to be reached, stakeholders to be involved, and some criteria for designing interactive communication activities. (shrink)

Public policy decisions often require rhetorically-engaged citizens to have some understanding of the science and technology involved. On many current issues sectors of the public hold views differing from those of most scientists, and they often do not support proposals based on the scientists’ views. The overall cultural authority of science has also been challenged in the last decade by several negative trends in the sciences themselves, including widely-reported cases of fraud and failures in replication. With the support (...) of professional science organizations, science communication specialists have stepped in aggressively to address science’s communication problems scientifically. This paper will examine the assumptions behind their advice on scientific information, their recommended strategies of framing, narration, and projecting trustworthiness, and their characterizations of audiences and the nature of science itself. From the perspective of rhetorical argumentation, the science communication literature does not promote addressing audiences as citizens capable of rational argumentation. But the science of science communication is likely to remain the dominant approach to public science with the professional science community. (shrink)

If contextual values can play necessary and beneficial roles in scientific research, to what extent should science communicators be transparent about such values? This question is particularly pressing in contexts where there appears to be significant resistance among some non-experts to accept certain scientific claims or adopt science-based policies or recommendations. This paper examines whether value transparency can help promote non-experts’ warranted epistemic trust of experts. I argue that there is a prima facie case in favor of transparency (...) because it can promote four conditions that are thought to be required for epistemic trustworthiness. I then consider three main arguments that transparency about values is likely to be ineffective in promoting such trust (and may undermine it). This analysis shows that while these arguments show that value transparency is not sufficient for promoting epistemic trust, they fail to show that rejecting value transparency as a norm for science communicators is more likely to promote warranted epistemic trust than a qualified norm of value transparency (along with other strategies). Finally, I endorse a tempered understanding of value transparency and consider what this might require in practice. (shrink)