||Consequentialists take the value of outcomes to ground or explain other important normative properties such as the rightness of acts. Act Utilitarianism, the view that we should maximize well-being (or "happiness"), is perhaps the paradigmatic form of consequentialism. But many alternatives have been developed, as found under the "Varieties of Consequentialism" sub-category. An obvious dimension of variation concerns the consequentialist's axiology or conception of the good -- what is to be promoted. (Allowing agent-relative values, especially, can lead to dramatic divergence from the impartial welfarism of traditional utilitarianism.) But there are also many different proposals concerning the relation between value and other normative properties, as seen, for example, in the debate between act and rule consequentialists. A lot of work has been done assessing a variety of arguments against consequentialism. Less has been said (either positively or negatively) about arguments for consequentialism.